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Bakery ProductsNew Snack and Bakery ProductsSweet Goods

Krispy Kreme travels to Hogwarts with new LTO doughnuts

The bakery chain’s latest treats are inspired by the Harry Potter books and movies.

By SF&WB Staff
Four Harry Potter decorated Krispy Kreme doughnuts
Courtesy of Krispy Kreme
August 14, 2025

Krispy Kreme (in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) has announced a new doughnut collection inspired by Hogwarts School of Witchcraft and Wizardry: the all-new Harry Potter: Houses of Hogwarts x Krispy Kreme Collection.

Available beginning Monday, Aug.18, for a limited time, the company reports that doughnut consumers and Harry Potter fans can head to participating Krispy Kreme shops across the U.S. to experience the doughnuts designed to bring the four Hogwarts houses to life through four different flavors:

  • Gryffindor Doughnut: an unglazed shell doughnut filled with cookie butter flavored Kreme, dipped in red icing and Biscoff cookie crumble, topped with golden icing drizzles and the Gryffindor crest
  • Slytherin Doughnut: an Original Glazed doughnut topped with chocolate and green buttercreme-flavored swirls, chocolate cookie sugar blend, and the Slytherin crest
  • Hufflepuff Doughnut: an unglazed shell doughnut filled with brown butter toffee flavored custard, dipped in golden yellow icing, and topped with black chocolate drizzle, cookie crunch, and the Hufflepuff crest
  • Ravenclaw Doughnut: an Original Glazed doughnut dipped in blueberry flavored icing, topped with the Ravenclaw sprinkles and crest

"We're channeling the beloved magic of Harry Potter and the Houses of Hogwarts for a collection that is truly bewitching," says Alison Holder, chief brand and product officer for Krispy Kreme. "But the magic is fleeting, and so are these doughnuts, so don’t miss your chance to try them!”

Addiionally, the new Sorting Hat Doughnut is a filled doughnut, with a mystery-colored Kreme inside representing one of the four Hogwarts Houses, then dipped in chocolate flavored icing, sprinkled with shimmering gold stars and gold sugar, and topped with the Sorting Hat piece. Consumers are invited to bite in and see which house is revealed by the color. The Sorting Hat doughnut is sold separately in a limited-edition specialty box, while supplies last.

Then, on August 23, Krispy Kreme invites customers to its Houses of Hogwarts day. Participating shops nationwide will give any visitor dressed up in tribute to their favorite House of Hogwarts one free Original Glazed doughnut, no purchase necessary, while supplies last.


Related: Krispy Kreme kicks off pumpkin spice season with rerelease

KEYWORDS: doughnuts foodservice Harry Potter Krispy Kreme limited time offer

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