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Bakery ProductsNew Snack and Bakery ProductsSweet Goods

Crumbl introduces LTO Dubai chocolate brownie

The flavor, chosen by consumer voting, is available this week only.

By SF&WB Staff
Crumbl Dubai brownie
Image courtesy of Crumbl Cookies
August 19, 2025
Crumbl has introduced a new limited-time offering: the Dubai chocolate brownie. Inspired by a viral flavor trend and selected by fans via social media, the dessert is available at all Crumbl locations beginning August 18.

The Dubai chocolate brownie features a soft, fudgy base filled with crunchy kataifi and pistachio, topped with a layer of milk chocolate and finished with a pistachio cream drizzle. The flavor was chosen by Crumbl’s online community, who voted for a brownie format over cheesecake.

“Crumbl constantly tackles food trends in a fresh and creative way,” says Sawyer Hemsley, co-founder and chief branding officer at Crumbl. “Our Dubai chocolate brownie brings that viral flavor to life in a way that only Crumbl can.”

The product is available for one week only.

Related: Best New Snack & Bakery Products of 2024

KEYWORDS: Brownies Crumbl Cookies foodservice

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