Pipcorn rebrands as Pip’s Heirloom Snacks
The name reflects the company's expanded heirloom corn snack portfolio.
Pipcorn, founded in 2012, has rebranded as Pip’s Heirloom Snacks to reflect its broader product range and continued focus on heirloom corn. The updated name and packaging align with the brand’s evolution beyond its original mini popcorn offering.
As part of the transition, 90% of the product line will now be made with avocado oil, responding to increased consumer interest in alternative cooking oils. The brand’s snacks contain less fat and fewer calories than conventional options.
Pipcorn gained national attention following an investment on Shark Tank and early support from high-profile media figures. Since 2019, the company has expanded its offerings to include Cheese Balls, Crunchies, Corn Dippers, Twists, and Fries, all made with non-GMO heirloom corn. Products are available in over 20,000 retail locations, including Whole Foods Market, Sprouts, Thrive Market, and Amazon.
In Fall 2024, Pipcorn became part of UpSnack Brands, a platform focused on better-for-you and sustainability-driven snacking.
The rebrand aims to communicate the company’s commitment to heirloom ingredients and product quality. The new packaging is designed to highlight the use of unmodified seeds cultivated by family farmers.
“This rebrand is about more than just a new name and look—it’s about clarifying who we are and what we stand for,” says Sonia Ortiz, marketing director at Pip’s Heirloom Snacks. “Being an heirloom-based brand demands that we deliver the best tasting, highest quality snacks made with only real, non-GMO ingredients. As part of that, given the explosive growth in demand for products made with avocado oil, we’ll be converting to avocado oil on over 90% of our items as we roll out the new name and packaging.”
While the brand’s identity is changing, its product characteristics remain consistent, including a variety of formats and flavors made with heirloom corn and a focus on clean-label preparation.
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