Calbee’s Harvest Snaps has launched Crunchy Loops Honey BBQ. Offering an approachable introduction to the better-for-you, ring-shaped lineup, the new poppable loops are seasoned to deliver a balanced blend of sweet, savory, and smoky taste, the brand says.

Made with real veggies (farm-picked red lentils are the first ingredient), the family-friendly loops provide 4 g of protein and 2 g of fiber per serving, plus they are certified Non-GMO, gluten free, and free from the top common allergens. Joining Original and Sour Cream & Onion, the new offering rounds out the Crunchy Loops portfolio by tapping into one of the most popular salty snack flavors: BBQ, which represents more than $1.76 billion in annual U.S. sales (Total US MULO WE 10/5/25).

Maiko Shimano, director of marketing at Calbee America, Inc., says: “Our new Honey BBQ Crunchy Loops hit that sweet spot between craveable flavor, satisfying crunch, and feel-good ingredients. BBQ can be surprisingly personal—everyone has their own favorite sauce—but we believe we’ve crafted a flavor profile that’s bold, balanced, and broadly enjoyable for families and friends alike.”

The Harvest Snaps Crunchy Loops brand has been experiencing double digit growth in total dollar sales, with unit sales outpacing distribution gains. The new Honey BBQ SKU is available for retailers nationwide to order now and start carrying in January 2026, with an SRP is $2.79 per 2.5-oz bag. 

Related: Harvest Snaps gets packaging redesign