Purely Elizabeth launches LTO beauty-inspired granola
The snack includes organic oats, roasted pistachios, vanilla bean, and sea salt.
Purely Elizabeth, the natural foods brand reportedly known for its nutritious granolas, has launched Purely Glow Salted Vanilla Pistachio Granola, its first-ever beauty-inspired, limited-edition granola, with collagen peptides and biotin. Timed to New York Fashion Week, the launch underscores the brand's continued leadership at the intersection of food and modern wellness, it says.
"Purely Glow Granola brings together two things that have always been important to me—nourishing food and daily beauty rituals," says Elizabeth Stein, founder and CEO of Purely Elizabeth. "This limited edition flavor was inspired by my own wellness routine and the belief that food can be an important part of how we care for ourselves."
Inspired by beauty routines and viral TikTok trends, Purely Glow Granola was developed in response to growing consumer demand and social buzz around functional ingredients. According to the brand, over the past year, TikTok posts featuring collagen increased by 70% compared to the previous two years, signaling a significant shift in how consumers are thinking about beauty and wellness. Pistachio, a key flavor in the new granola, has also emerged as one of 2025's standout trending ingredients, with pistachio-related TikTok content totaling 55,000 posts in the most recent year, a 104% increase over the prior 24 months.
Crafted with organic oats, roasted pistachios, real vanilla bean, and a hint of sea salt, Purely Glow Granola aims to deliver an elevated flavor experience while infusing functional, beauty-inspired ingredients. The gluten-free granola is sweetened with coconut sugar, baked with coconut oil, and is a good source of fiber, per the company. It is also enriched with collagen peptides, coconut water powder, and biotin, all selected to support glow-from-within routines and everyday nourishment, the company adds.
Purely Glow Granola will be available starting February 12 for $7.99 and sold until it sells out exclusively on PurelyElizabeth.com, TikTok Shop, and Cha Cha Matcha (a beverage store) locations.
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