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Snack ProductsBakery ProductsNew Snack and Bakery ProductsFruit SnacksBarsSweet GoodsCereal

General Mills releases seasonal snack, bakery lineup

The treats include brownies, cookies, fruit snacks, and more.

By SF&WB Staff
General Mills releases seasonal snacks, bakery lineup
Courtesy of General Mills
March 20, 2026

As the weather warms and flowers begin to bloom, General Mills is celebrating spring with a mix of new releases and returning favorites designed to bring flavor and festive fun to everyday moments, the company says.

The lineup includes:

Springtime sweets

  • Betty Crocker Dark Chocolate Raspberry Premium Brownie: Celebrate the season with this premium brownie mix, featuring rich dark chocolate and a seasonably fruity raspberry swirl. 
  • Betty Crocker Soft Baked Chocolate Peanut Butter Chocolate Chip Cookie Mix: Featuring rich chocolate and peanut butter flavors in a fluffy, bakery-style texture, this chocolate and peanut butter mix is easy to make and suitable for sharing, the company says.
  • Pillsbury Big Cookies Blueberry Crumble Cookies: With graham flavor pieces, white chocolate, and juicy blueberry flavors throughout, this dough bakes up into shareable, oversized cookies, General Mills notes.

Snacks

  • Annie’s Organic Springtime Fruit Snacks: Including fruity flavors like strawberry, mango peach, and watermelon, Annie’s Organic Springtime Fruit Snacks come in bunny, carrot, egg and flower shapes.
  • Nature Valley Protein Balls (Peanut Butter Chocolate Chip, Oats & Honey): Made for busy spring days, Nature Valley Protein Balls are a bite-sized snack filled with 10 g of protein per serving.
  • Wild Terra Granola (Triple Berry, Apple Cinnamon): Made with whole grain oats and real fruit, each serving delivers 15 g of protein and is reportedly a good source of fiber.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: Annie's Betty Crocker General Mills Nature Valley Pillsbury

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