Pacha debuts Organic Sourdough Buckwheat Tortillas
The new recipe will be available at West Coast Target stores.
Pacha, manufacturer of regenerative, gut-friendly, allergen-free baked goods, has announced a new USDA Certified Organic Sourdough Buckwheat Tortilla recipe and expansion into approximately 250 West Coast Target stores. The tortillas will debut in May, and retail for $9.49 per pack.
The developments mark a pivotal moment for the brand, it says, as it evolves beyond bread into a broader platform of nutrient-dense, clean, functional, gut-healthy staple foods built on real fermentation, sprouting, and ingredient simplicity.
Building on its position as the first brand to reportedly bring sourdough buckwheat tortillas to market, Pacha is debuting an updated Sourdough Buckwheat Tortilla recipe. The refined formulation delivers noticeably improved pliability and durability while preserving the brand’s signature sourdough buckwheat flavor, the brand says.
The updated recipe uses just three ingredients: sprouted buckwheat, psyllium husk, and sea salt. The addition of psyllium husk aims to enhance structure and performance while maintaining Pacha's clean-label standards. The recipe doesn’t rely on gums, binders, or ultra-processed additives common in the gluten-free category. Pacha's tortillas reportedly remain the only sourdough tortillas on the market and are free from gluten, grains, and all top nine allergens.
As the gluten-free category faces increasing scrutiny for ultra-processed ingredients, consumers are seeking simpler formulations that deliver functional benefits, Pacha says. According to ADM’s 2024 consumer trends report, 65% of Americans associate gut health with overall wellness, fueling demand for fermented, clean-label staples that go beyond “free-from” claims and support everyday nourishment.
“These updated tortillas represent how we think about the future of food at Pacha,” says Adam Hiner, co-founder and CEO of Pacha. “By extending our fermentation-first standards beyond bread and into everyday staples, we’re building foods that perform in real kitchens without relying on gums or fillers, even as we scale into larger retail environments.”
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
