Unique Snacks expands shelf presence of Puff Knots
The company is rolling its extruded snacks into all Royal Farms convenience stores.
Unique Snacks has announced that the 1.8-oz snack bags of its Puff Knots line are now available at all 320 Royal Farms locations across Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia, and West Virginia. According to the company, the expansion marks a major step forward in the brand’s strategy to meet rising consumer demand for healthier on-the-go snack options.
Unique Snacks created a new snacking segment in 2023 with the launch of Puffzels—its airy, pretzel-shaped puffed snacks. In early 2026, the company introduced a full brand refresh, including renaming Puffzels to Puff Knots, with the aim of helping shoppers instantly understand the product’s signature shape and texture. Gluten-free, non-fried, and Non-GMO Project Verified, Puff Knots are light, airy, pretzel-shaped puffs with a bold crunch, available in two flavors: Aged Cheddar and Honey Mustard.
“Partnering with Royal Farms is an exciting milestone as we continue expanding our presence in the c-store channel,” states Justin Spannuth, COO of Unique Snacks. “Shoppers rely on their favorite convenience stores several times a week, and they increasingly expect better-for-you choices that don’t compromise on flavor. Puff Knots give retailers a differentiated product that helps boost basket size and keeps customers coming back.”
Convenience stores reportedly have seen consistent growth driven by loyal, high-frequency shoppers looking for quick snacks that hit the sweet spot of taste, convenience, and quality. Unique Snacks’ expanded distribution with Royal Farms is intended to strengthen the company’s position in the salty snacks category and reflects rising interest in innovative snacks.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
