The new cookies are available in seven flavors, including the new soft-baked formula varieties of chocolate chip, oatmeal dark chocolate chunk, and oatmeal raisin.
We were recently able to connect with Teruhiro (Terry) Kawabe, chief representative for the USA and president, CEO of Morinaga America, Inc., makers of HI-CHEW, about its reduced-sugar candy options.
Sweet is one of the five basic taste sensations. While most people enjoy sweets, they are also mindful about the amount of sugar and carbs in their diet.
Cookies have long been an easy treat. Consumers regularly search for comfort foods, and few edible pleasures can compare to sweet taste of a perfectly baked cookie.
Sugar is now squarely top of mind for consumers. According to the 2019 International Food Information Council (IFIC) "Food & Health" survey, limiting sugar intake is one of the top ways in which consumer diets have changed over the past several years, and 80 percent of consumers are trying to limit and/or avoid added sugars.