Company: La Brea Bakery, Los Angeles


Introduced: March

Distribution: National

Suggested Retail: $3.99 for a 16-ounce bag (eight rolls)

Product Snapshot: La Brea Bakery uses its recipe for fresh French dinner rolls to make its new frozen Take & Bake Frozen French Dinner Rolls. A resealable package allows consumers to remove as many ready-to-bake rolls as needed. Baking time is 5-7 minutes.