Company: Flowers Foods, Thomasville, GA


Introduced: August

Distribution: National

Suggested Retail: $3.99 for a 8- to 12-ounce box

Product Snapshot: Tastykake, Flowers Foods’ snack cake brand, has launched a line of Mini Cupcakes featuring miniature versions of two Tastykake classic treats and one new variety. Mini Peanut Butter Swirly Cupcakes are chocolate cupcakes filled with peanut butter crème and topped with peanut butter icing made with Reese’s Peanut Butter. Mini Swirly Cupcakes are chocolate cake made with Hershey’s Cocoa and topped with chocolate icing and white crème filling. Mini Koffee Kake Cupcakes are crumb-covered, crème-filled coffee cake cupcakes. Each box holds eight packs of three mini cupcakes. A serving size of three cupcakes is less than 200 calories.