BFY Holdings LLC, New York, has named Dan Morgan president and chief sales officer, effective immediately. He will be responsible for leading the expansion of the company’s sales and distribution efforts for both its branded and private label snack products and will report directly to BFY’s CEO, Paul Nardone.
Morgan, who currently serves as chairman of the Snack Food Association (SFA), has more than 27 years of relevant sales and management experience. Most recently, he was the chief sales officer of Snyder's-Lance Inc., where he was responsible for managing all the company’s direct store delivery (DSD), direct and export sales. Prior to that role, he held various other senior leadership positions at Snyder’s-Lance and one of its predecessor companies, Snyder’s of Hanover.
Before joining Snyder’s of Hanover in 2002, Morgan helped launch two successful food and snack companies, Patriot Snacks and Bay State Snacks. At Patriot, he helped build the business by partnering with Snyder’s of Hanover to develop Patriot into a strong DSD snack company. At Bay State Snacks, he launched the Famous Amos cookie line in grocery accounts throughout Massachusetts and Rhode Island. He began his career at The Boston Popcorn Co., where he helped establish and build the company from its inception.
“Dan is a widely-respected snack industry veteran and an innovative and effective leader, making him an outstanding addition to the BFY management team,” says Nardone. “Having built two successful snack businesses from the ground-up before leading sales, distribution and operations for one of the preeminent companies in the snack industry, Dan is bringing a wealth of valuable experience, insights and relationships to BFY as we begin to execute our exciting growth plans. We are thrilled to have an individual of his caliber join our team as we ramp up our brand-building efforts, expand our distribution on a regional and national level and grow our contract manufacturing business.”
BFY Holdings also has appointed Laura Kuykendall vice president of marketing for BFY and Gunther Brinkman vice president of business development for Ideal Snacks, BFY’s contract manufacturing division.
Most recently, Kuykendall was the vice president and general manager of Boulder Brands’ Gluten Free Brands, including Udi’s and Glutino, the No. 1 and No. 2 gluten-free brands, respectively, in North America. In that role, she was responsible for directing all brand marketing and new product development activities, including brand strategy, innovation, research, pricing and forecasting.
Brinkman most recently was vice president, business development, for Interbake Foods, LLC. In that role, he was responsible for growth of the company’s contract manufacturing business, as well as managing the portfolio of co-manufacturers and co-packers, and helping initiate and develop the in-store bakery business.
BFY Holdings is comprised of Medora Snacks, LLC, Middletown, NY, which produces PopCorners, PopCorners Whole Grain, PopCrinkles and popped bean chips, and Ideal Snacks Holding Corp., Liberty, NY, a contract manufacturer of popped snacks for branded consumer packaged goods and retail customers.