Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
IngredientsTrendsColumnsGrainsNutritionalBetter-for-youBetter-For-You

The health benefits of vitamins and minerals

By Christine Cochran
November 6, 2015

With daily schedules more hectic than ever and meals often becoming grab-and-go occasions, it can be challenging for people to get the vitamins and minerals they need. While dietary supplements are one way to increase nutrient intake, small changes in eating habits, such as including more nutrient-dense foods, can go a long way toward increasing our nutrient consumption.

Grains serve as an essential building block for getting the proper amount of daily nutrients. The Grain Foods Foundation (GFF) recently assessed national consumer consumption data sets (known as the National Health and Nutrition Examination Survey, or NHANES) to showcase how much grains and grain-based dishes contribute to the nutrient consumption of the average American. The findings were staggering, with grains providing nutrients such as calcium, folate, iron and potassium, as well as vitamins A, B and E, in significant amounts. In addition, grains provide approximately 40 percent of fiber in the diet—more than fruits and vegetables combined.

The 2015 Dietary Guidelines Advisory Committee released a report in February that found nine nutrients to be underconsumed by the general public. Four of these nutrients—calcium, vitamin D, fiber and potassium—were classified as a public health concern because their underconsumption has been linked to chronic health issues.

The Centers for Disease Control and Prevention (CDC) released its own nutrition report in 2012 that found that one in 10 people have at least one nutritional deficiency, often because nutrient deficiencies go unnoticed due to varying symptoms and individuals’ ability to adapt to symptoms.

Meanwhile, the International Food Information Council Foundation’s 2013 “Functional Foods Consumer Survey” found that, besides not getting enough nutrients, consumers often have a false sense of the amount of nutrients in their daily diets. There tends to be a discrepancy between what they actually ingest versus what they think they ingest. Fiber and potassium, in particular, are confusing to consumers, with more than 60 percent of Americans believing they receive enough of both. In reality, only 5 percent of people attain the recommended intake. Given these consumer misperceptions, fortifying snacks and baked goods can help deliver much needed vitamins and minerals in certain cases.

Vitamins and minerals are essential for a healthy body. Iron, for example, is crucial for growth and development as well as for helping red blood cells carry oxygen through the body, yet nearly 10 percent of women are lacking in iron intake, according to the CDC nutrition report. According to the same report, the most common deficiency is vitamin B6, which helps spark more than 100 different enzyme reactions in the body; more than 10 percent of Americans are lacking in this vital vitamin.

Whether by incorporating more nutrient-dense ingredients in meals, or adding more dietary snacks and baked goods that have added nutritional benefits through fortification with vitamins, minerals and essential nutrients, people today need all the help they can get in refocusing efforts on ensuring that we’re all getting the recommend amount of nutrients every day. 

KEYWORDS: protein vitamins whole grains

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Christine Cochran, executive director of the Grain Foods Foundation (GFF), is past president of a Washington-based trade association representing commodity futures exchanges and exchange participants.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • The health benefits of antioxidants and omega-3s

    See More
  • Vitamins and minerals: Going mainstream

    See More
  • ABA

    Grain Chain, led by ABA, testifies on health benefits of enriched and whole grains

    See More

Related Products

See More Products
  • big food.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • The Art of the Chocolatier: From Classic Confections to Sensational Showpieces

See More Products

Events

View AllSubmit An Event
  • October 8, 2025

    Smarter Snacking: How to Meet Consumer Demand for Cognitive Health Benefits

    On-Demand This webinar will provide industry pros with the forward-thinking insights and practical information they need to meet real-world consumer needs. We’ll showcase the latest consumer insights on smarter snacking, explore opportunities for product innovation, and explain the science behind ingredients that offer cognitive benefits.
  • June 14, 2012

    Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch

    Highlights of the event include:clarifying the EU regulatory framework for food supplements and identifying what is not harmonised across the EU: vitamins, minerals, herbs and other bioactive substances among others.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing