The Better Chip

Company: The Better Chip, Los Angeles

Introduced: November

Distribution: National

Suggested Retail: 99 cents to $1.19 for a 1.5-ounce bag

Product Snapshot: The Better Chip, solid exclusively in the deli section at grocery stores, is now available in a 1.5-ounce bag. According to The Better Chip, manufacturer of the non-GMO, gluten-free, whole-grain chips, the smaller size (down from 2 ounces) qualifies The Better Chip to participate in deli lunch specials. Consumers can choose from five flavors― Chipotle, Jalapeño, Beet, Sweet Corn and Spinach & Kale―to accompany a sandwich or wrap, or enjoy with hummus, salsa or dips.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.