Slurpee birthday Pop-Tarts
Introduced: September 2016
Suggested Retail Price: 2 for $1.50 (promotional price)
Product Snapshot: Customers visiting 7-Eleven stores between now and Nov. 11 will experience a never-before-seen promotion! 7-Eleven stores' iconic Slurpee drink is celebrating 50 years of frozen goodness with a Fiftee Partee, and Kellogg's Pop-Tarts is throwing a "Crazy Good" party with the first-ever Slurpee birthday Pop-Tarts.
To make the Slurpee 50! Party extra special, Pop-Tarts is introducing Limited Edition Printed Fun Pop-Tarts® in Frosted Strawberry and Frosted Blueberry. Once unwrapped, the Pop-Tarts reveal images of the Crazy Good Pop-Tart characters and Slurpee birthday messages.
Consumers can continue the Slurpee Fiftee Partee with a Crazy Good Slurpee 50 Game, a Scratch 'n' Win game that provides consumers a chance to win 7-Eleven $50 gift cards.