Company: Frito Lay North America (PepsiCo)


Introduced: March 2017

Distribution: National

Suggested Retail Price: $1.69 to $3.29 (2 oz. bags, 5 oz. bags)

Product Snapshot: It's time to pop, pop, pop it! Lay's, America's favorite potato chip and one of the marquee brands from PepsiCo's Frito-Lay division, is giving consumers something new to enjoy. Surprise – it's not a potato chip!

Poppables—a new, delicious, multi-dimensional, light-textured potato snack—is packed with flavor and fun to eat.

Poppables flavors include White Cheddar and Sea Salt and are now available nationwide in 5 oz. bags for a suggested retail price of $3.29 each and 2 oz. bags for a suggested retail price of $1.69. For more information, visit