Chef’s Cut Real Jerky Co has selected Buffalo.Agency to turnkey a golf-focused public relations program and deliver integrated marketing support.
Buffalo will leverage its deep industry connections in the golf community to promote Chef’s Cut’s pursuit of the best tasting, chef-crafted smoked meats. Central to the Chef’s Cut story are co-founders Chef Blair Swiler and Dennis Riedel, a former professional golfer. The two launched the homemade snack in 2009 as caddies at Florida’s Callusa Pines Golf Club and New Jersey’s Bayonne Golf Club with aspirations to make chef-crafted snacks available to on-the-go consumers everywhere.
Chef’s Cut’s products are available at over 1,000 golf courses, including Pebble Beach Golf Links and Pinehurst Resort. Its products contain chef-approved, domestically sourced proteins such as USDA choice beef and all white turkey and chicken breasts. Additionally, they don’t contain gluten or added nitrites, and are lower in sodium and sugar than other jerky brands.
Thanks to a 5,669 percent revenue spike over the last three years, Chef’s Cut was named the 58th fastest-growing privately owned U.S. company and the 4th fastest-growing in Food and Beverage on the 2017 Inc. 5000 list. Its products are sold at Amazon, Albertsons, Costco, Kroger, Safeway, 7-Eleven and many other grocers.
“Our partnership with Buffalo.Agency will raise awareness in the industry where we began eight years ago,” says Dennis Riedel, co-founder of Chef’s Cut. “Our range of tender, superior products re-fuel golfers during rounds, where they burn up to 2,000 calories walking 18 holes.”
Headquartered outside of Washington, D.C., Buffalo connects brands to businesses and consumers. Fueled in part by a massive database of active, transactional golfers, the agency is the golf-lifestyle industry’s go-to resource for marketing innovation. Buffalo’s growing roster of 60-plus clients include Bridgestone Golf, ECCO, PGA National Resort & Spa and World Golf Foundation.
“Historically, golfers had limited food choices which travel well on the course and are flavorful, low in fat and high in protein,” says Glenn Gray, vice president of Buffalo.Agency. “Chef’s Cut’s healthy, gluten-free options fill the void, and there are countless golf-related stories to tell about this brand as a shining example in the growing $2.8 billion meat snacks category.”
Chef’s Cut Real Jerky Co. is backed by CAVU Venture Partners and Halen Brands, and boasts famous investors like actress Olivia Munn and acclaimed athletes Von Miller, Earl Thomas and David Ortiz.