Snack Pop and Pasta Snacks merge, become SNAX-Sational
The newly formed merger, SNAX-Sational, now consists of industry leaders Snack Pop and Pasta Snacks.
Pasta Snacks (Vintage Italia), notably known for their Pasta Chips and BowTies, debuted the Penne Straws during the Sweets & Snacks Expo in Chicago. Snack Pop (Perfect Snax) currently offers two varieties - Ferrero USA’s Butterfinger Candy Pop and Mrs. Fields Cookie Pop.
Being that the brands are part of the same parent company, and utilize the same retailer distribution, the brands decided to align permanently to continue all of their crossover synergies. SNAX-Sational Brands is now an effective blend of each company’s greatest proficiencies. The Vintage Italia team (consisting of experienced sales, finance, & operations personnel) is a well-oiled machine ready to execute Perfect Snax Prime’s numerous opportunities. The costs of maintaining this team of experts is split between both companies for greater efficiencies. By leveraging Vintage Italia’s retailer relationships and coveted vendor numbers, Perfect Snax Prime will be set for expedient sales conversion. The launch of SNAX-Sational Brands as a new, exciting, professional snacking platform will give both companies a strong foothold in the CPG space with consumers, retailers, and potential buyers.