For the first time, the snack has been reimagined in the shape of the real fruit that powers it, offering a visual nod to the simple, organic ingredients inside, the brand says.
The launch is beginning with a regional rollout in the brand's East Coast backyard, specifically at ShopRite and The Giant Company, plus across NY, NJ, PA, and select stores in CT and MD.
Each bar layers crunchy nuts, creamy nut butters, and pumpkin seeds, is dipped diagonally in either chocolate or caramel, and then sprinkled with flaky sea salt.
The launch follows the FDA’s clarification that tagatose no longer needs to be declared as an added ingredient, expanding formulation opportunities for tagatose in reduced-sugar foods and beverages.
The company has added 4,000 square feet of cooking space to its vertically integrated headquarters, expanding its overall footprint to nearly 200,000 square feet.
The move marks a pivotal step in the snack brand's U.S. expansion strategy, it notes, shifting from an import-based model to stateside production to meet accelerating consumer and retailer demand.
The new product features a strawberry flavor and utilizes bone-conduction technology, converting audio into vibrations that travel through the teeth and jaw into the inner ear.