Nature's Own launches simpler recipe The bakery brand is revamping its product portfolio with fewer ingredients SF&WB Staff May 29, 2026 To spread the word, the brand has tapped actor and retired professional wrestler John Cena as the official “Breaducator.” Read More
Loacker to host 'Great Wafer Bake-Off Showdown' SF&WB Chief Editor Jenni Spinner will judge the faceoff between two celebrity chefs. SF&WB Staff May 13, 2026 Giada De Laurentiis and creator Justine Doiron will compete live for a $10,000 charitable donation.Read More
Chef Christian Petroni chats Italian-American baking The innovator has been in the restaurant business since he was 12 years old. Liz Parker Kuhn February 20, 2026 The Food Network star and celebrity chef chats bakery and confectionery trends, as well as Nutella's "Stacks for Giving Back" program.Read More
Hershey introduces Shaq-A-Licious hoops-inspired candy Slams aims to serve up a multi-textural, interactive gummy experience. Candy Industry Staff January 7, 2026 The confection features three sweet, crunchy gummy balls in watermelon, strawberry, and orange flavors and a chewy, sour mango ring.Read More
Ricola taps K-Pop superstar IU as new brand ambassador The announcement builds on the brand's influencer strategy in Asia. Candy Industry Staff December 15, 2025 South Korean singer, songwriter, and actress Lee Ji-eun—universally known as IU—has been named the newest face of the brand's signature herbal drops.Read More
Khloud unveils first new flavor since launch The brand's cinnamon roll-flavored popcorn contains 7 g of protein per serving. Liz Parker Kuhn December 15, 2025 The bakery-inspired flavor joins as a full-time addition to the existing trio—Olive Oil & Sea Salt, Sweet & Salty Kettle, and White Cheddar.Read More
Crumbl introduces Martha Stewart desserts collab The baked goods, co-developed with the celeb, are available through November 8. SF&WB Staff November 4, 2025 Highlights include the Chocolate Tart Cookie, Coconut Layer Cake, Mile-High Lemon Pie, and Chocolate Chip Cookie Thin.Read More
General Mills debuts custom cereal, new packaging The roster of NFL receivers are helping promote new boxes and a hand-picked mix. SF&WB Staff July 17, 2025 The brand is releasing new packaging featuring the athletes, on boxes of Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese's Puffs.Read More
Oreo, Selena Gomez partner on new cookie The snack includes chocolate, cinnamon, and condensed milk-flavored creme. SF&WB Staff May 21, 2025 The limited-edition Oreo cookies are inspired by a drink from Gomez's childhood—and include a special collector’s cookie for consumers. Read More
Thrive Market adds more Chrissy Teigen mixes The baking mixes range from pancakes and waffles to sheet cake. SF&WB Staff May 21, 2025 The two snack SKUs are debuting exclusively in retail through Thrive Market, and are also available via the Cravings DTC site.Read More