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Bakery ProductsNew Snack and Bakery ProductsBreakfast ProductsCakesPancakesWaffles

Thrive Market adds more Chrissy Teigen mixes

The baking mixes range from pancakes and waffles to sheet cake.

By SF&WB Staff
Thrive Market launches Cravings by Chrissy Teigen products

Courtesy of Cravings

May 21, 2025

Thrive Market—the healthy and sustainable online retailer—has released two brand-new Cravings by Chrissy Teigen products:

  • Strawberry Mochi Pancake & Waffle Mix (SRP: $8.99)
  • Old School Vanilla Sheet Cake Mix ($9.79)  
The two SKUs are debuting exclusively in retail through Thrive Market, and are also available via the Cravings DTC site, giving Thrive Market’s 1.6 million members first access to Teigen's latest treats made with non-GMO ingredients and no artificial flavors or colors.

Cravings’ new Strawberry Mochi Pancake & Waffle Mix is a twist on its Buttermilk Mochi Pancake & Waffle Mix. Made with non-GMO, gluten-free ingredients and free from artificial flavors, the mix creates light, chewy pancakes or waffles, and only requires the addition of eggs, milk, and butter to make. The new release follows the launch of the Old School Vanilla Sheet Cake Mix, which is also releasing with Thrive Market as an exclusive retail partner.

These two new offerings join Cravings' growing lineup of mixes including Perfect Chocolate Chunk Cookie, Chrissy’s Ultimate Banana Bread, John’s Glorious Golden Cookies, and Heavenly Coconut Key Lime Cake.


Related - Interview: Chrissy Teigen on her Cravings by Chrissy Teigen brand baking mixes

KEYWORDS: celebrity partnership celebrity products

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