General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of football stars. This season’s wide receiver lineup includes Justin Jefferson, Ja’Marr Chase, and Amon-Ra St. Brown.

Like last year, Cereal Training Camp includes a new, limited-edition custom cereal, this time created by Jefferson. Named the Jettas Mix, it’s a fruity fusion that combines Frosted Lemon Cheerios and the recently released Cinnamon Toast Crunch Strawberry.  

“Cinnamon Toast Crunch was always my go-to cereal growing up, and after dropping my own Griddy box with the brand a few years ago, this really feels like a full-circle moment,” says Jefferson. “I can’t wait for everyone to try my custom Jettas Mix. It's a winning combo of that fresh, lemony vibe and the sweet hit of strawberry Cinnadust for a flavor you won’t want to fumble.”  

In addition to the Jettas Mix, Cereal Training Camp promotes the football stars front-and-center on their own limited-edition boxes of General Mills cereals.

“Our fleet-footed wide receiver partners—with their love of cereal, big personalities and signature end-zone dances—bring heart, hustle, and humor so cereal and football fans everywhere start their day with a win,” says Mindy Murray, brand experience director for General Mills’ Morning Foods.  

Each box showcases a different player sporting a custom cereal jersey on the front, with the back panel capturing their moves in action. The full lineup includes:  

• Justin Jefferson bringing his viral victory dance, “The Griddym” on Cinnamon Toast Crunch  
• Ja’Marr Chase showing off his swagger with the “Lucky Strut” on Lucky Charms  
• Amon-Ra St. Brown’s head-turning “Honey Handstand” on Honey Nut Cheerios  
• Reese's Puffs cereal boxes featuring all three athletes together on one standout box   

Football fans can find the four limited-edition boxes, as well as the Jettas Mix, at retailers nationwide beginning in August for $3.50. Also, beginning September 4, Walmart.com will release a collector’s edition of the Reese's Puffs cereal box, complete with custom trading cards and a Bluetooth speaker, available while supplies last.  

“Growing up, I never would have thought I’d be on a cereal box, and I had a blast recreating my headstand for Honey Nut Cheerios—the OG cereal for me,” Amon-Ra St. Brown says.   

“Cereal always takes me back to my childhood, and Lucky Charms was one of my all-time favorites,” Ja’Marr Chase adds. “The marshmallow charms were always the best part—well, maybe second best now that my ‘Lucky Strut’ is on the back of the box.”  

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.