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Home » celebrity partnership

Articles Tagged with ''celebrity partnership''

Tortilla chip brand welcomes Jimmy Fallon as investor, brand partner

Tortilla chip brand welcomes Jimmy Fallon as investor

Snack maker Xochitl's CEO chats about the brand's two new collaborations.
Lis Parker
Liz Parker Kuhn
May 13, 2025

The brand is debuting a refreshed identity and Xochitl x Cholula collaboration.


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California Pizza Kitchen turns 'mid-life crisis' into 40th birthday celebration

CPK turns 'mid-life crisis' into 40th birthday celebration

Actress Busy Philipps helps California Pizza Kitchen embrace its milestone age.
SF&WB Staff
March 28, 2025

The restaurant is enlisting former employee-turned-actor to celebrate its 40th anniversary, while rewarding guests with the return of their favorite promotion and dishes from past decades.


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Perfect Bar, Jason Mraz launch new flavor

Perfect Bar, Jason Mraz launch new flavor

The new snack bars contain peanut and cashew butter, cocoa, and superfoods.
SF&WB Staff
February 12, 2025

Every bite of the Chocolate Mrazberry Perfect Bar supports the Jason Mraz Foundation, a 501(c)(3) nonprofit that's been driving positive change since 2011.


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Honey Bunches of Oats launches chocolate cereal

Honey Bunches of Oats launches chocolate cereal

The new flavor is available now at retailers nationwide.
SF&WB Staff
January 30, 2025

The brand partners with pastry chef and chocolate guru Dominique Ansel to debut its most indulgent flavor yet.


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Old El Paso, football stars team up on dessert taco shells

Old El Paso, football stars team up on dessert taco shells

J.J. Watt & Jason Kelce collaborated on the new product.
SF&WB Staff
January 29, 2025

Following the success of the brand’s first-ever Dessert Taco Shells made with Cinnamon Toast Crunch last year, Old El Paso is back with new, caramel-flavored shells.


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IT'SUGAR, Joely Live introduce 'Pucker Up' Sour Mystery Box

IT'SUGAR introduces 'Pucker Up' Sour Mystery Box

The LTO is a collaboration with model and YouTuber Joely Live.
Candy Industry Staff
January 24, 2025

Consumers can experience the ultimate sour candy challenge with IT’SUGAR’s exclusive collaboration inspired by Joely Live’s hit YouTube series, "Pucker Up."


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Kodiak, Zac Efron launch Apple Brown Sugar Pecan Oatmeal

Kodiak, Zac Efron launch new oatmeal flavor

The Apple Brown Sugar Pecan Oatmeal has 14 g of protein.
SF&WB Staff
January 7, 2025

The limited-edition oatmeal comes packed with protein and prebiotic fiber, and is available exclusively at Walmart.


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Blue Stripes, Nick DiGiovanni break record for largest chocolate bar

Blue Stripes breaks record for largest chocolate bar

The bar took 12 hours to assemble, using melted chocolate as "glue."
Candy Industry Staff
December 24, 2024

The revolutionary whole cacao brand and internet personality partnered to highlight the urgent need for sustainability in the global cacao industry.


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General Mills debuts LTO football packaging for cereals

General Mills debuts LTO football packaging for cereals

The Kelces and the Watts start in "Game Day" ad campaign for the brand.
SF&WB Staff
December 19, 2024

Consumers can purchase the limited-edition football-inspired General Mills products online and at retailers nationwide while supplies last.  



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Nestlé Toll House releases Cookie Nachos

Nestlé Toll House launches Cookie Nachos

Consumers can opt to customize their creations with chocolate morsels or cherries.
SF&WB Staff
October 25, 2024

Nestlé Toll House is unveiling a mash-up of two consumer-favorite foods, inspired by a new partnership with Peyton Manning.


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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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