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Home » M&M's

Articles Tagged with ''M&M's''

Mars shares 'Halfoween' category insights

Mars shares mid-October update on Halloween stats

NRF: Consumers will spend roughly $3.5B on candy this October.
October 17, 2024

Mars, which kicked off Halloween celebrations in May with the "Mars Tricks, Treats, and Trends" report, shares a mid-October update on the spookiest season.


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Mars Wrigley ITR unveils new products at TFWA

Mars Wrigley ITR unveils new products at TFWA

The brand is relaunching its M&M's party pack.
Candy Industry Staff
October 3, 2024

Mars Wrigley International Travel Retail (MWITR) showcased at TFWA World Exhibition how the company will leverage its M&M’s brand to deliver engaging experiences for the travelling consumer.


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M&M's introduces Peanut Butter & Jelly flavor

M&M's introduces Peanut Butter & Jelly flavor

Mars is expanding its peanut butter portfolio with a nostalgic flavor.
Candy Industry Staff
September 23, 2024

The brand's first new flavor innovation since 2022, the addition features berry-flavored bite-sized chocolate treats with a peanut butter center.


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Kid Cudi Funnel Cake Mix Bisquick

Fun Friday: National Waffle Day, Takis recycling challenge, $10K Lay's sweepstakes, Bisquick x Kid Cudi

We conduct an exploration into presidential snacks.
Lis Parker
Liz Parker Kuhn
August 23, 2024

This week's Fun Friday celebrates National Waffle Day, and includes stories on a Takis and Terracycle recycling collab, a $10K Lay's potato chips sweepstakes, some presidential snacking favorites, and a Bisquick x Kid Cudi LTO Funnel Cake Mix.


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Kar's Nuts debuts M&M's co-branded trail mix line

Kar's Nuts debuts M&M's co-branded trail mix line

Brand releases sweet and salty fusion of flavors.
Lis Parker
Liz Parker Kuhn
August 12, 2024

Kar's Caramel 'N Chocolate with M&M's and Kar's Favorites Mix with M&M's are now available nationwide.


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M&M's Ice Cream debuts first-ever 'Funsurance' program

M&M's Ice Cream debuts first-ever 'Funsurance' program

25 lucky winners will receive $250 for "party hiccups."
Lis Parker
Liz Parker Kuhn
July 22, 2024

The ice cream cookie sandwiches are celebrating 25 years of sweetness, bringing birthday fun to all this summer.


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Peanut M&ms

M&M's named most trusted confectionery brand in report

The brand snags the honor for the 5th consecutive year.
Lis Parker
Liz Parker Kuhn
June 20, 2024

The annual Morning Consult Most Trusted Brand report spotlights standout organizations that have earned the reputation of consumer trust.



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Mars announces 2024 Halloween lineup

Mars announces 2024 Halloween lineup

The brand also released inaugural "Tricks, Treats, and Trends" report.
Lis Parker
Liz Parker Kuhn
May 22, 2024

Mars introduces insight-driven seasonal innovations from M&M's and Snickers; Gen Z emerges as "Halloween Heroes."


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Brownie Brittle, M&Ms partner on LTO summer mash-up

Brownie Brittle, M&Ms partner on LTO summer mash-up

Sweet thin snack maker launches red, white, and blue limited edition mix.
Lis Parker
Liz Parker Kuhn
May 1, 2024

The Brownie Brittle candy inclusion expansion continues with another collaboration with Mars, available nationally now through September.


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M&M's launches new packaging for personalized gifts

M&M's launches new packaging for personalized gifts

Offerings range from peanut butter treats, to a candy dispenser, to graduation and Father's Day gifts.
Lis Parker
Liz Parker Kuhn
April 30, 2024

M&M's adds personalized, colorful fun for Mother's Day, Father's Day, and graduation gifting.


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