Unreal debuts Peanut Butter Drops The candy includes 33% less sugar and no artificial ingredients. Candy Industry Staff June 2, 2026 Each drop is wrapped in a poppable shell colored with natural dyes from radish, turmeric, beet, and spirulina.Read More
Unreal rereleases Easter packaging for two treats The candies are vegan, gluten-free, non-GMO, and made with Fair Trade ingredients. Candy Industry Staff March 18, 2026 The brand is bringing back its LTO holiday packaging for its Dark Chocolate Coconut Bars and Peanut Butter Cups.Read More
Consumers crave better-for-you treats: Unreal Shoppers are wanting chocolate they loved growing up, but now made better. December 19, 2025 The company uses natural ingredients to create colors without using artificial dyes or additives.Read More
Unreal reveals dye-free Halloween candy lineup The BFY chocolates are offered in nougat, peanut butter cup, and coconut varieties. Candy Industry Staff September 15, 2025 The brand’s seasonal portfolio is rolling out out across major retailers and direct-to-consumer channels. Read More
Unreal launches grab-and-go chocolate-covered nuts The brand's Chocolate Pretzels and Almonds are a low-sugar treat. Candy Industry Staff March 18, 2025 As with all of Unreal's products, the new products are naturally colored (100% dye-free), fair trade certified, and soy-free. Read More
Unreal debuts Easter Candy Boxes The boxes have 51% less sugar compared to similar confectionery products. Candy Industry Staff March 18, 2025 The boxes include the brand's Dark Chocolate Peanut Butter Cups and Dark Chocolate Coconut Bars.Read More
Unreal Snacks launches LTO Halloween candy at Target Offerings include Dark Chocolate Peanut Butter Cups and Coconut Bars. Candy Industry Staff September 20, 2024 Unreal Snacks is celebrating Halloween with limited-edition candy bags now available at Target, both in stores and online. Read More
Unreal taps new chief commercial officer Alison Whritenour spent over a decade at Seventh Generation, a home cleaning brand. Candy Industry Staff September 12, 2024 Unreal's new CCO, Alison Whritenour, spent over a decade at Seventh Generation, a home cleaning brand.Read More
Unreal Snacks launches four new products The new launches include chocolate covered-pretzels and almonds. Liz Parker Kuhn May 28, 2024 The brand known for its chocolate treats made with simple, pronounceable ingredients is expanding its collection with a sweet and salty snack collection.Read More
UNREAL debuts Halloween packaging Peanut butter cups, coconut bars available at Whole Foods. September 17, 2021 UNREAL has introduced two of its most popular sweets in festive Halloween packaging.Read More