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Home » Better Sour

Articles Tagged with ''Better Sour''

 Better Sour entrepreneurs snag spots on Inc.'s list

Better Sour entrepreneurs snag spots on Inc.'s list

The magazine is giving honors to founders Bella Hughes and Semira Nikou.
Candy Industry Staff
March 14, 2025

Inc.’s eighth annual Female Founders list highlights the nation’s top business leaders who challenge the status quo to tackle some of the world’s biggest problems.


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Better Sour, Disney announce 'Moana 2' gummy collab

Better Sour, Disney announce 'Moana 2' gummy collab

The candy made its national television debut on GMA today.
Candy Industry Staff
November 4, 2024

Better Sour's new product will roll out in major retailers this fall ahead of the film's release on November 27, with national media coverage and launch events.


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Better Sour debuts brand refresh amidst growth

Better Sour debuts brand refresh amidst growth

The B4Y gummy brand originally launched in May 2023.
Candy Industry Staff
October 17, 2024

Better Sour is launching redesigned packaging, as it plans to increase retail expansion this fall.


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Better Sour adds two candy veterans to advisory board

Better Sour adds two candy veterans to advisory board

The new members join 2023 board members Chris Robb and Mike Schall.
Lis Parker
Liz Parker Kuhn
August 20, 2024

Douglas MacFarlane and Ed Schultz bring their deep expertise in confectionary during a period of continued growth for Better Sour.


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Better Sour taps CPG industry veteran as SVP of sales

Better Sour taps CPG industry veteran as SVP of sales

Steve Wangler joins the company amidst a period of growth.
Lis Parker
Liz Parker Kuhn
May 9, 2024

Wangler brings more than four decades of experience in CPG, most recently as VP of sales at The Good Crisp Company.
 


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Cookies, candy, and competitive eating: the latest SF&WB and CI videos

Cookies, candy, and competitive eating: the latest SF&WB and CI videos

Industry experts share their insights in interviews with our curious editorial team.
February 26, 2024

Industry experts share their insights in interviews with our curious editorial team.


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Better Sour debuts gummy candy focused on globally-inspired sour flavors

Better Sour debuts its global flavors to Target's candy aisle

The brand now has a total distribution to over 1,500 stores across the U.S.
Lis Parker
Liz Parker Kuhn
February 21, 2024

The award-winning, MENA-led sour gummy brand expands to nearly 500 Target locations nationwide, furthering its mission to increase flavor representation in the candy aisle.


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Better Sour debuts gummy candy focused on globally-inspired sour flavors

VIDEO: Sour better-for-you gummies with Better Sour

Last year, the brand raised an oversubscribed $1 million pre-seed round to support its launch.
Lis Parker
Liz Parker Kuhn
January 26, 2024

We recently talked to Semira Nikou and Isabella Hughes, co-founders, Better Sour, about its new low-sugar gummy brand, and how they got the idea for the company.


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Better Sour announces distribution expansion across the U.S.

Better Sour announces distribution expansion across the U.S.

Starting this month, Better Sour is rolling out into over 800+ new doors.
Lis Parker
Liz Parker Kuhn
January 11, 2024

The brand will be launching nationally into The Fresh Market, World Market, Sprouts, Foodland, and KTA stores.


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Better Sour debuts gummy candy focused on globally-inspired sour flavors

Better Sour debuts gummy candy focused on globally-inspired sour flavors

Company raises an oversubscribed $1M pre-seed round to support its launch.
February 24, 2023

Positioning itself as the candy for foodies, Better Sour is the first better-for-you candy company that’s 100% sour-focused.


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