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Home » Frito-Lay

Articles Tagged with ''Frito-Lay''

Frito-Lay Launches 2020 WomanMade Expo West Challenge

Frito-Lay launches 2020 WomanMade Expo West challenge

February 12, 2020

This year at Natural Products Expo West in Anaheim, for the first time ever, Frito-Lay will introduce the 2020 WomanMade Expo West Challenge, in which 10 female entrepreneurs will pitch their business plans in a live, rapid-fire format to Frito-Lay leaders and industry experts for a chance to win $100,000 in business grants immediately on-site on Friday, March 6.


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Off the Eaten Path products

Off the Eaten Path launches redesign

Global redesign creates stronger brand love for better-for-you products
February 11, 2020

When Frito-Lay sought to introduce a brand of better-for-you snacks, they identified a group of ultimate influencers to inform their strategy.


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Frito Lay Super Bowl Snack Index

Frito-Lay's Super Bowl snack index

January 29, 2020

Frito-Lay recently released its Snack Index, which found that 90 percent of respondents think a Super Bowl spread isn't complete without snacks or dips.


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Ruffles Lime & Jalapeno chips

Ruffles Lime & Jalapeño chips

January 23, 2020

Chip lovers and basketball fans finally get a taste of what’s been cooking with Ruffles and six-time NBA All-Star, Anthony Davis’ groundbreaking endorsement deal, The Chip Deal.


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Lays new spicy flavors

Lay's Cheddar Jalapeno, Poppables Sea Salt & Vinegar, and Kettle Cooked Flamin' Hot chips

January 8, 2020

Lay’s is (literally) spicing up the new year with not one, but three new flavors hitting shelves in January. 


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Doritos Flamin Hot Limon chips

Doritos Flamin' Hot Limon and Cool Ranch chips

January 8, 2020

Calling on all fans of Flamin’ Hot and Cool Ranch flavors, Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, is taking these fan favorites up a notch.


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Frito-Lay Super Bowl ads 2020

Frito-Lay launches NFL-themed portfolio campaign

December 19, 2019

Frito-Lay recently launched its first-ever NFL-themed portfolio campaign, featuring a number of its core brands including Doritos, Lay’s, Tostitos and Cheetos.


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Anna Kendrick and Lays Favorite Things

Anna Kendrick & Frito Lay release new version of 'Favorite Things'

November 28, 2019

This holiday season, Anna Kendrick joins Lay’s potato chips, Doritos, Cheetos, Tostitos and Smartfood popcorn to sing a new version of the classic “Favorite Things” with a modern-day celebration of what we really love about the holidays…SNACKS.


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Lays grilled cheese and tomato soup

Lay's Grilled Cheese and Tomato Soup chips

October 16, 2019

The new Lay’s packaging that looks as good as it tastes warrants a new flavor to celebrate: Lay’s Grilled Cheese & Tomato Soup, a classic fall comfort food in potato chip form.


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Lays Flamin Hot Dill Pickle chips

Lay's Flamin' Hot Dill Pickle chips

September 13, 2019

One of Lay’s most popular limited-edition flavors, Flamin’ Hot Dill Pickle, has returned as a permanent addition to the Lay’s flavor portfolio.


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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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