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Home » Hostess Brands

Articles Tagged with ''Hostess Brands''

Teal and blue snack icon background, Hostess Cupcakes minis and Mister Bee Mothman Potato Chips, with a badge that reads “Most-Viewed Snack & Bakery Products of 2025”

Most-viewed Snack and Bakery Products of 2025

SF&WB readers gobble up item launches; take a look at the two they were most hungry for.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 14, 2026

The new product launches that got the most attention from SF&WB readers in 2025 include a pair of bakery snacks, and cryptid-inspired chips.


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Hostess, Peeps release Marshmallow Filled Cupcakes

Hostess, Peeps release Marshmallow Filled Cupcakes

The LTO snack will be rolling out nationwide in an 8-count pack.
SF&WB Staff
February 23, 2026

The treat combines the classic golden snack cake with a creamy marshmallow filling and Peeps-inspired yellow icing, finished with the brand's signature squiggle.


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Trophy and ribbons on red background

What a year: top snack and bakery stories of 2025

Our editors came up with a baker's dozen of the past 12 months' most-viewed stories.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 22, 2025

Our most-viewed articles of the past 12 months cover product innovations, IBIE award winners, and Snack Food & Wholesale Bakery exclusives.


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Hostess RECALL

Hostess recalls select Ding Dongs

A mechanical issue may lead to mold in limited product lots.
SF&WB Staff
August 28, 2025

Consumers are urged to check the UPC, lot number, and expiration date of Ding Dong snack cakes in their possession.


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hostess-cupcakes-donettes.png

J.M. Smucker Co. to remove artificial colors from products

The company is aiming to remove FD&C colors from its brands by the end of 2027.
SF&WB Staff
July 1, 2025

While the majority of the company's consumer foods are already free of FD&C colors, this removal will impact certain products from its Hostess brand portfolio.


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Hostess revamps logo, packaging

J.M. Smucker Co. to close Hostess manufacturing facility

The company is aiming to optimize its sweet baked snacks sector.
SF&WB Staff
May 27, 2025

The company will close and pursue the sale of its Indianapolis manufacturing facility by early calendar year 2026.


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Hostess launches mini cupcakes, Donettes Fritter Rings

Hostess debuts mini cupcakes, Donettes Fritter Rings

The snack brand's Cupcakes Minis will sell in single-serve pouches and multipacks.
SF&WB Staff
March 10, 2025

Both the Cupcakes Minis and the Donettes Apple Cinnamon Fritter Rings are available in convenient, on-the-go packs.


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Hostess revamps logo, packaging

Hostess revamps logo, packaging

The process for the new look included multiple phases of consumer testing.
SF&WB Staff
December 12, 2024

The producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says.


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Voortman Bakery launches snack-size wafers

Voortman Bakery launches snack-size wafers

The new treat will be available at select retailers, including Albertsons and Walmart.
SF&WB Staff
September 5, 2024

The new Voortman Snack Size Wafers feature the brand's classic, crispy vanilla- and chocolate-flavored crème wafers packaged in a convenient on-the-go snacking format.


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Hostess reveals LTO autumn and Halloween snacks

Hostess reveals LTO autumn and Halloween snacks

The fall snacks are available now, and Halloween snacks are available in September.
Lis Parker
Liz Parker Kuhn
August 21, 2024

Hostess reintroduces fan-favorite seasonal snacks and new Halloween packs to level up trick-or-treating.


Read More
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