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Home » consumer behavior

Articles Tagged with ''consumer behavior''

Colorful table with variety of fruit, dip, snacks, and other food

Bold colors in food can connect with the desire to gather: GNT

A report indicates shows snacks and baked items with bright tones can attract consumers.
SF&WB Staff
December 12, 2025

Research from the supplier indicates vibrant shades in food can satisfy the need for “sensory-rich moments.”


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Ramekin of tiramisu next to ladyfingers on wood table

Dairy ingredients benefits go beyond boosting taste

Such products can bring BFY appeal, extend shelf life, improve texture, and more.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 8, 2025

From imparting snacks with cheesy taste to helping baked goods last longer, such ingredients can help create appealing products.


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AB bar

Functional and nutritional ingredients appeal to health-conscious consumers

Incorporating them into snacks and bakery products can be worth the challenges.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
November 19, 2025

When shopping for snacks that offer higher protein, lower sugar, energy boost, or other benefits, the right ingredients can hit the mark.


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a collection of assorted doughnuts from Pinkbox Doughnuts

Consumers reach for doughnuts that offer fun flavors, indulgence

Producers of the baked goods are offering shoppers an enticing blend of novel tastes and familiar favorites.
Chris Lewis
November 18, 2025

While viral trends impact the sweet goods category, a taste of the familiar also brings buyers in.


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Multi-pack cartons of Chips Ahoy cookies

Mondelēz bites into consumer snacking trends

An expert from the producer discusses what snackers seek in on-the-go buys.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
November 18, 2025

Portion control, convenience, variety—consumers have a lot on their minds when deciding which snacks to take home or to work with them.


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Platter of coated cookies, fruit, and other foods arranged to look like a turkey

Edible aims to deliver ‘unexpected’ seasonal treats

An expert from the company shares insights and innovations from its portfolio.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
November 10, 2025

Known for gifts consumers can gobble, the company has broadened its offerings to include more than its eye-catching edible arrangements.


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a promotional cookie from Cargill

Consumers seek health benefits, taste, and sensory experience with inclusions

Snack and bakery producers have a lot to balance when incorporating such ingredients.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
November 10, 2025

Those little bits in cakes, cookies, crackers, and other food products must meet consumer expectations with flavor, texture, health, and other aspects.


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Movie ad featuring a scary strawberry on a red background

Fun Friday: Pringles shares blast from the past, Thrive Market talks spooky trends, Goetze’s mascot returns

A Hollywood star is helping a fruit snack brand scare up 1990s nostalgia.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 31, 2025

Trigger warning: the short movie featured in this roundup is genuinely terrifying, so watch with caution.


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DrPraegers New Snack Products

Busy schedules fuel the hunger for frozen snacks

Nibbling on heat-and-eat foods offers increasing appeal to on-the-go consumers.
Alex Zavistovich
October 29, 2025

Younger snacking generations especially prefer easy grazing to prepping and eating full meals.


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chocolate halloween candy

Cargill forecasts $3.3B in Halloween chocolate sales

Seasonal demand, nostalgia, and novelty drive the category's growth.
Candy Industry Staff
October 28, 2025

Trends like emotional connection, novelty and adventure, and snack-sized formats are shaping this season's demand.


Read More
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