Articles Tagged with ''consumer behavior''

Each concept in the Storied Flavor series tells a story while aligning with current food trends.

While sales of sugarless products remained even compared to the previous year, regular items saw their bubble burst.

While sales of sugarless products remained even compared to the previous year, regular items saw their bubble burst.

Despite ongoing cocoa market volatility and other obstacles, candy companies keep delivering the chocolate treats shoppers desire.

Sweet treats containing cocoa continue to attract shoppers, but people also want BFY attributes and other qualities in their purchases.

The study, which analyzed the diets of 14,000 Americans over five years, was conducted by University of Washington researchers and supported by the Grain Foods Foundation.

Candy companies will study how to achieve business success during the annual “State of the Candy Industry: 2025” webinar, as market experts from Circana discuss supply chain challenges, product and flavor trends, and consumer behavior.

The State of the Industry: Snack and Bakery online event featured representatives from SNAC International, BEMA, ABA, and Circana.

From global scale to local taste, the candy executive says, harnessing insights can help brands win over shoppers and build loyalty.

According to the firm’s experts, nutritional and lifestyle demands are accelerating innovations in the evolving category.