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Home » consumer behavior

Articles Tagged with ''consumer behavior''

Four small bottles of different colors of maple syrup

Natural sweeteners elevate snack and bakery formulations

Producers have numerous alternatives at their disposal when looking to avoid sugar.
David Feder
February 2, 2026

While consumers continue craving sweet treats, an increasing number are souring on sugar, artificial sweeteners, and other ingredients.


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Singer Bad Bunny in brown suit holding straw hat

All-star media team shares Super Bowl snack favorites

BNP staffers share their MVP menu picks for the big game on February 8.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 29, 2026

The NFL's big match-up between the Patriots and Seahawks is slated to feature a halftime performance by multi-platinum recording artist Bad Bunny.


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Chocolate Mint Aloha bar on green background

BFY bar brand leader details ‘fibermaxxing’ trend

Aloha’s CEO shares insights on incorporating fiber in foods consumers respond to
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 22, 2026
According to one food company leader, the surging interest in high-fiber baked goods and snacks shows the ingredient is no longer an ‘afterthought.’
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Pile of different cracker shapes on a table

Health, indulgence rank among trends to watch: Cargill

An expert from the food solutions firm shares insights from recent consumer research.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 19, 2026

Consumers continue to care about healthy choices in snack and bakery buys, but they also want the occasional indulgent treat.


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Line of assorted cakes on a pink background

SFA’s Winter FancyFaire showcases food innovation

The Specialty Food Association event showcases emerging bakery and snack brands.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 9, 2026

To learn more about the SFA and its events, we checked in with Leana Salamah, SVP of marketing for the organization.


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Pink doughnut with yellow sprinkles on white table

Bold colors, flavors impact snack and bakery trends

Experts anticipate standout shades and forward flavors to trend in coming months.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 9, 2026

Consumers want a long list of attributes regarding flavors and colors in their food purchase, and suppliers are poised to help producers deliver.


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Tray of raised doughnuts with yellow sprinkles and glaze

Expect regulatory challenges ahead: Bluegrass Ingredients

An expert from the supplier shares insights on likely 2026 trends and obstacles.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 8, 2026

The company’s VP of marketing advises producers to brace themselves for MAHA impacts in the year ahead.


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Baking sheet with chocolate glazed doughnuts

Doughnuts balance BFY benefits, indulgence: Mane

A leader from the flavor company offers insights into factors driving the category.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 5, 2026

According to the ingredients expert, producers are having fun with creative takes on traditional flavors, global influences, and other concepts.


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Assorted, multicolored doughnuts on a table

Consumers seek nostalgia and newness in doughnuts

An expert from Embassy Ingredients talks trends and innovation in bakery treats.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 22, 2025

Sweet-toothed shoppers continue reaching for familiar favorite flavors as well as interesting twists on traditional types.


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Pouches of Kar’s Dunkin Frosted Donut with Sprinkles trail mix, Kar’s Favorites Nix with M&Ms, Second Nature Protein Crunch Smart Mix, and Sahale Snacks Gochujang Almonds mix

Nuts and snack mixes offer appeal to health-conscious snackers

Producers in the category seek to attract buys with novel flavors and BFY benefits.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 15, 2025

Pistachios, cashews, macadamias, and mixes featuring nuts draw in dollars with protein content, adventurous flavors, and convenience.


Read More
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