Articles Tagged with ''rebranding''

The fifth-generation family-owned bakery is honoring 120+ years with retro branding and packaging, inspired by its 1970s look.

A unified portfolio and localized manufacturing of belting solutions aims to simplify sourcing, reduce downtime, and strengthen operational resilience among North American customers.

The brand also unveils a new packaging refresh across its stick portfolio, designed to make the unwrapping experience even more playful and engaging, it says.

The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says. 

PepsiCo Foods U.S. has unveiled a refreshed brand design inspired by tradition and aiming to spotlight craft, quality, and connection, it says.

The brand identity now features refreshed colors, a now logo, and the tagline "Daringly Different."

The refreshed designs are featured on the company's 1-lb. Mixed Assortment boxes, with touches such as a purple embossing.

The global premium chocolate brand has unwrapped a new brand identity and global advertising campaign as it gears up for its centenary in 2026.

Pip's Heirloom Snacks, F.K.A. Pipcorn, has rebranded to reflect its expanded product range. The company is also transitioning to avocado oil as its main cooking fat.

The rebrand signals the future of the specialty food and snack manufacturer while honoring its 130-year history.