As part of a full brand refresh, Nutri-Grain’s signature bars now feature 10 g of whole grains and 10 vitamins and minerals—all wrapped in a new design.
The redesign places the Firehook name front and center as a celebration of the brand’s roots, while hand-illustrated graphics honor the simplicity, flavor, and premium ingredients found in each cracker, the brand says.
Through extensive nationwide research, the J&J Snack Foods Research & Development team explored ways to enhance taste and texture of the 50+ year old Superpretzel recipe.