Lancaster Colony rebrands as The Marzetti Company
The parent company of New York Bakery and Sister Schubert's is changing its name.
Courtesy of The Marzetti Company
Specialty foodmaker Lancaster Colony Corporation has unveiled its new name, The Marzetti Company, and will begin trading under the ticker symbol MZTI. The rebrand signals the future of the specialty food manufacturer while honoring its 130-year history.
Teresa Marzetti opened an Italian restaurant in Columbus, OH in 1896, growing it into a local favorite best known for its salad dressings. Today, the Marzetti brand is among the market leaders in the refrigerated dressings category and the leading brand in the produce dips category, it says, and is also known for its Texas toast and rolls brands.
Lancaster Colony acquired Marzetti in 1969 and went on to build a portfolio of family-founded food brands including Sister Schubert’s dinner rolls, New York Bakery garlic bread, and more. By 2014, the company had divested the last of its non-food businesses and aimed to strategically position itself as a manufacturer of specialty food products sold into both retail and foodservice channels. More recently, the company has entered into licensing agreements to sell popular restaurant brands at retail including Olive Garden, Chick-fil-A, Buffalo Wild Wings, Arby’s, Subway, and Texas Roadhouse.
“Marzetti is embarking on a transformational chapter and doing so under the name that started it all 130 years ago,” says Dave Ciesinski, president and CEO of The Marzetti Company. “More so than ever, consumers want authenticity and transparency from the companies behind their favorite brands, and the Marzetti name represents our commitment to delivering high-quality, flavorful products that make every meal better.”
“While Lancaster Colony will always be an important part of our heritage, we believe the Marzetti name is critical to positioning ourselves in today’s food industry and communicating the value we deliver for customers and shareholders alike,” adds Ciesinski.
To celebrate its new name and ticker symbol, The Marzetti Company will ring the Nasdaq stock market closing bell on Thursday, July 10.
Related: T. Marzetti names Tanya Berman president of retail business
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