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Home » rebranding

Articles Tagged with ''rebranding''

Archer unveils new brand identity

Archer unveils new brand identity

The meat snack brand is introducing a new name, visual identity, and packaging.
SF&WB Staff
February 25, 2025

The new packaging will begin rolling out to retailers in July and will be available nationwide by September.


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Tarrier Foods debuts new brand identity, modernized website

Tarrier Foods debuts new brand identity, website

The company's new branding includes an updated logo and more.
Candy Industry Staff
January 28, 2025

Tarrier Foods has announced a comprehensive brand refresh, the launch of its newly designed website, and the completion of a major facility expansion to support the company’s growth trajectory.


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PSSI rebrands as Fortrex

PSSI rebrands as Fortrex

The new brand identity underscores the company's commitment to food safety.
SF&WB Staff
January 22, 2025

PSSI is revising its name and brand identity.


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Hostess revamps logo, packaging

Hostess revamps logo, packaging

The process for the new look included multiple phases of consumer testing.
SF&WB Staff
December 12, 2024

The producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says.


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Campbell Soup Co. changes to The Campbell's Company

Campbell Soup Co. changes to The Campbell's Company

Shareholders overwhelmingly approved the change in company name.
SF&WB Staff
November 19, 2024

The new name reflects the company's transformed portfolio and honors its 155-year history,


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Jolly Rancher revitalizes packaging, visual identity

Jolly Rancher revitalizes packaging, visual identity

In consumer testing, 63% of consumers preferred to purchase the new design.
Candy Industry Staff
October 24, 2024

The new packaging began rolling out nationwide in summer 2024, and is now widely available.


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Goldfish temporarily changes brand name

Goldfish temporarily changes brand name for LTO

The brand is beckoning to older consumers to remind them that it's not just for kids.
SF&WB Staff
October 23, 2024

Chilean Sea Bass crackers look and taste like Goldfish, the brand says, because they are the same product. 


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Golden Malted rebrands as Golden Waffles

Golden Malted rebrands as Golden Waffles

The foodservice-focused company has been in business for more than 85 years.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
August 23, 2024

The foodservice-focused company has been in business for more than 85 years.


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Equii rebrands with new packaging

Equii rebrands with new packaging

The brand's protein bread and other products receive a packaging refresh.
Lis Parker
Liz Parker Kuhn
August 8, 2024

The new designs feature vibrant colors and designs, showcasing the brand’s joyful personality. 


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Schenck Process FM finishes transitioning to Coperion

Schenck Process FM finishes transitioning to Coperion

The group of companies was acquired in Sept. 2023 by Coperion's parent company.
Lis Parker
Liz Parker Kuhn
August 2, 2024

The company formerly known as Schenck Process FPM has officially transitioned its name to Coperion.


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