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Home » Werther's Original

Articles Tagged with ''Werther's Original''

werther's gingerbread

Werther’s introduces gingerbread-flavored LTO

The new Soft Caramel joins Cookie Butter Crème in the Holiday Season lineup.
Candy Industry Staff
November 3, 2025

Part of the company's Holiday Season lineup, Werther’s Original has launched Gingerbread-Flavored Soft Caramels, available beginning November 1 at retailers nationwide.


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Werther's Original rereleases LTO Harvest Caramels Collection

Werther's Original rereleases Harvest Caramels Collection

The Storck brand is bringing its LTO candies back for the season.
Candy Industry Staff
August 6, 2025

On-shelf dates vary by retailer, with Walmart currently carrying the products and full market distribution expected by September 1.


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Sausage Bo-Berry Biscuits, Bo-Berry Cookies return to Bojangles

Fun Friday: Bojangles Bo-Berry Week, Cheez-It pizza, Goldfish campaign, Ruiz Foods' Chihuahua races

Werther's Original is launching a Golden Stories Contest for Mother's Day.
Lis Parker
Liz Parker Kuhn
May 9, 2025

This week's Fun Friday includes news from Bojangles, Palermo Villa and Kellanova, Goldfish, Ruiz Foods, and Werther's Original.


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Storck targets expansion in Asia Pacific

Storck targets expansion in Asia Pacific region

The brand will highlight its travel retail offerings at the upcoming TFWA show.
Candy Industry Staff
April 22, 2025
Storck will highlight its travel retail offerings, with a focus on key brands and exclusive lines, at the TFWA Asia Pacific Exhibition in Singapore next month.
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Fun Friday: Biena Netflix cameo, fake Australia Crumbl popup, Werther's Original Pocket Denim, Hershey's hack

Fun Friday: Biena Netflix cameo, fake Australia Crumbl popup, Werther's Original Pocket Denim, Hershey's hack

Welch's Fruit Snacks helps consumers be the MVP this Halloween.
SF&WB Staff
October 18, 2024

This week's Fun Friday includes a Biena product cameo on Netflix, Crumbl fraud in Australia, Werther's multi-pocketed jeans, Hershey's "Choose Both" trick-or-treat hack, and Welch's Fruit Snacks helping consumers be the "full size house" this Halloween.


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Werther's Original debuts LTO Caramel Apple Hard Candies

Werther's Original debuts caramel apple LTO

The new addition joins the brand's seasonal Harvest Line.
Lis Parker
Liz Parker Kuhn
August 14, 2024

Five limited-release caramel candies are returning this fall alongside new launch.


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Oreo returns to the Big Game in 2024

Taking a look at advertising in the confectionery industry

Some candy and snack companies don't run ads as often as you may think.
Lis Parker
Liz Parker Kuhn
April 24, 2024

Seeing advertising in any industry is inevitable—but what I find interesting is that some candy and snack companies don't run ads as often as you may think.


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New global Werther's ad campaign celebrates home

New global Werther's ad campaign celebrates home

The "Home Sweet Home" campaign celebrates connections and the idea that home is more than a place, it's a feeling.
Lis Parker
Liz Parker Kuhn
January 23, 2024

Werther’s Original and “Home Sweet Home” aim to celebrate emotional connections and comfort in the places where our earliest sweet memories occurred.


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Werther's bliss

Werther’s Original marketing campaign aims to inspire ‘bliss’

Two TV spots set to begin airing Aug. 12.
August 13, 2019

Werther's Original is launching a new marketing campaign the brand hopes will inspire caramel lovers to enjoy "a little piece of bliss."


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Werther's Original caramel popcorn

New Werther's Original Caramel Popcorn flavor

Storck, Chicago.
March 7, 2017
Storck, Chicago. Werther's Original Caramel Popcorn is now available in Sea Salt Pretzel, in addition to the Classic Caramel flavor.
Read More
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