PepsiCo releases holiday LTO snacks The lineup ranges from dessert-inspired snacks to nostalgic cereals. SF&WB Staff November 19, 2025 Flavors in the release include salted caramel, chocolate caramel, snickerdoodle, and more.Read More
General Mills reveals holiday snacks and breakfast lineup New products from Cinnamon Toast Crunch, Pillsbury, Betty Crocker, and more. SF&WB Staff November 6, 2025 The company is debuting various ready-to-bake cookies and mixes, snacks, and cereal variations for the upcoming holiday season.Read More
WinterFest Fruity Pebbles return The LTO will return to grocery shelves beginning November 3. SF&WB Staff October 29, 2025 The cereal's signature fruity flavors are packed into festive red-and-green rice crisps, alongside fluffy snowball marshmallows. Read More
Honey Bunches of Oats introduces Sugar Cookie cereal The seasonal flavor will be available in stores beginning November 1. SF&WB Staff October 10, 2025 The seasonal limited-time offering features sugar cookie-flavored flakes, granola clusters, and red and green sweet pieces. Read More
Catalina Snacks aims to make low-sugar snacking a little sweeter The company, known for keto- and diabetic-friendly treats, recently launched Protein Granola. Jenni Spinner August 13, 2025 The brand’s portfolio of reduced-sugar, high-protein items includes cereal, cookies, snack mixes, and other BFY items.Read More
General Mills' Monsters cereals get Jim Henson Co. upgrade The breakfast is being reimagined through a collab with the Muppets' company. SF&WB Staff July 30, 2025 Starting in August, LTO boxes will debut featuring puppet-themed versions of the Monsters. Read More
General Mills introduces ‘Wicked: For Good’ lineup The treats includes cookies, cupcakes, and cake pops. SF&WB Staff July 28, 2025 The brand is also rereleasing Betty Crocker’s Mix-to-Reveal baking kits.Read More
Post rereleases Halloween Fruity Pebbles The breakfast will be available by the beginning of August. Liz Parker Kuhn July 21, 2025 The cerealmaker announced that the product is back by popular demand—now with a festive twist, featuring orange and purple flakes.Read More
General Mills debuts custom cereal, new packaging The roster of NFL receivers are helping promote new boxes and a hand-picked mix. SF&WB Staff July 17, 2025 The brand is releasing new packaging featuring the athletes, on boxes of Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese's Puffs.Read More
American Egg Board reveals student competition winners The org's Eggcelerator Lab invited teams to develop market-ready food concepts. SF&WB Staff July 16, 2025 This year’s challenge pushed participants to explore new and novel uses for egg yolk in food product development, moving beyond traditional applications to unlock new potential in functionality, format, and flavor.Read More