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Home » Topics » Breakfast Products » Cereal

Cereal
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PepsiCo holiday lineup 2025

PepsiCo releases holiday LTO snacks

The lineup ranges from dessert-inspired snacks to nostalgic cereals.
SF&WB Staff
November 19, 2025

Flavors in the release include salted caramel, chocolate caramel, snickerdoodle, and more.


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General Mills announces holiday snacks lineup

General Mills reveals holiday snacks and breakfast lineup

New products from Cinnamon Toast Crunch, Pillsbury, Betty Crocker, and more.
SF&WB Staff
November 6, 2025

The company is debuting various ready-to-bake cookies and mixes, snacks, and cereal variations for the upcoming holiday season.


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winterfest fruity pebbles

WinterFest Fruity Pebbles return

The LTO will return to grocery shelves beginning November 3.
SF&WB Staff
October 29, 2025

The cereal's signature fruity flavors are packed into festive red-and-green rice crisps, alongside fluffy snowball marshmallows.


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honey bunches of oats sugar cookie

Honey Bunches of Oats introduces Sugar Cookie cereal

The seasonal flavor will be available in stores beginning November 1.
SF&WB Staff
October 10, 2025

The seasonal limited-time offering features sugar cookie-flavored flakes, granola clusters, and red and green sweet pieces.


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Pouches of cereal

Catalina Snacks aims to make low-sugar snacking a little sweeter

The company, known for keto- and diabetic-friendly treats, recently launched Protein Granola.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
August 13, 2025

The brand’s portfolio of reduced-sugar, high-protein items includes cereal, cookies, snack mixes, and other BFY items.


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General Mills' Monsters Cereals get Jim Henson Company upgrade

General Mills' Monsters cereals get Jim Henson Co. upgrade

The breakfast is being reimagined through a collab with the Muppets' company.
SF&WB Staff
July 30, 2025

Starting in August, LTO boxes will debut featuring puppet-themed versions of the Monsters.


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General Mills introduces ‘Wicked: For Good’ lineup

General Mills introduces ‘Wicked: For Good’ lineup

The treats includes cookies, cupcakes, and cake pops.
SF&WB Staff
July 28, 2025

The brand is also rereleasing Betty Crocker’s Mix-to-Reveal baking kits.



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Post rereleases Halloween Fruity Pebbles

Post rereleases Halloween Fruity Pebbles

The breakfast will be available by the beginning of August.
Lis Parker
Liz Parker Kuhn
July 21, 2025

The cerealmaker announced that the product is back by popular demand—now with a festive twist, featuring orange and purple flakes.


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General Mills debuts new cereals in partnership with NFL stars

General Mills debuts custom cereal, new packaging

The roster of NFL receivers are helping promote new boxes and a hand-picked mix.
SF&WB Staff
July 17, 2025

The brand is releasing new packaging featuring the athletes, on boxes of Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese's Puffs.


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American Egg Board announces winners of student competition

American Egg Board reveals student competition winners

The org's Eggcelerator Lab invited teams to develop market-ready food concepts.
SF&WB Staff
July 16, 2025

This year’s challenge pushed participants to explore new and novel uses for egg yolk in food product development, moving beyond traditional applications to unlock new potential in functionality, format, and flavor.


Read More
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