Cereal

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Vanilla Chex is returning to shelves, and Birthday Cake Loaded is a new product.

Each bag includes uniquely flavored pieces like Spices & Herb Chex, Ranch Flavored Wing Puff, Toasted Breadstick, and Buffalo Sauce Chex. 

The cereals incorporate nuts, seeds, monk fruit and other BFY-leaning ingredients.

The products include limited-edition versions of its popular cereal brands.

Consumers can tilt the box from side to side to see Goku go Super Saiyan for Reese's Puffs cereal. 

The General Mills cereal has put the 20-time Wimbledon champion on their packaging.

Two EnviroKidz cereal varieties will be offered to California school children.

Rice Krispies Treats Chocolatey Peanut Butter will be hitting snack aisles at retailers nationwide starting this spring.

With more than 20 g of protein per serving, Wheaties Protein is the brand’s newest innovation created for everyday athletes.

Ghost, a lifestyle brand of sports nutrition products, energy drinks, and more, is entering the food category with a high-protein cereal line that was built in partnership with General Mills.