Ferrero to snap up WK Kellogg Co. The cerealmaker will remain in Battle Creek, MI after the transaction closes. SF&WB Staff July 10, 2025 The acquisition supports the company's portfolio expansion and growth in North America by adding the cereal company's complementary brands.Read More
Nature's Path appoints chief customer officer The new hire will lead the brand's U.S. growth strategy. SF&WB Staff July 8, 2025 With over 25 years of experience in the CPG industry, Laura Chamberlain will lead the company’s customer strategy across all U.S. channels.Read More
Cinnamon Toast Crunch launches bacon-flavored cereal This is the second time Hormel and the brand have partnered on a product. SF&WB Staff July 7, 2025 The breakfast duo is back with a new twist that merges cinnamon with savory bacon flavors in one bowl, available at Walmart.com.Read More
General Mills teams up with Fantastic Four on LTO boxes The lineup includes Cinnamon Toast Crunch, Lucky Charms, and more. SF&WB Staff June 2, 2025 The lineup of limited-edition cereal boxes brings classic icons and superheroes together with seven collectible, retro-futuristic designs.Read More
General Mills announces protein lineup The new products include 7 to 9 g of protein per serving. SF&WB Staff May 21, 2025 General Mills has announced new protein snacks from its Cheerios and Cascadian Farm lines.Read More
Chex Mix introduces Oreo Cookies & Cream Muddy Buddies The General Mills Convenience brand is adding to its cereal snack lineup. SF&WB Staff May 6, 2025 The new snack includes crispy corn Chex pieces coated with a topping of real Oreo cookie wafers.Read More
Cap'n Crunch launches Orange Creampop Crunch flavor The cereal includes citrusy notes of orange creamsicle, per the brand. SF&WB Staff April 14, 2025 Available in two sizes—a 12.6-oz regular box and a 22.1-oz family-size box—Orange Creampop Crunch is rolling out across grocery retailers now.Read More
Grandy Organics on keeping it real with its granola The company owner shares secrets of the planet-friendly brand’s staying power. Jenni Spinner April 7, 2025 The brand has endured for decades with an emphasis on premium ingredients, sustainable practices, and product innovation.Read More
Life Cereal debuts Mighty Life varieties The new breakfast flavors include functional benefits. SF&WB Staff April 7, 2025 The new multigrain cereal is teaming up with first-aid brand Welly to help families live a "Mighty Life." Read More
General Mills launches new lineup of cereals All four of the new breakfast items will be available at select retailers in April. SF&WB Staff April 1, 2025 The new cereals include varieties from Cheerios, Nature Valley, and Cascadian Farm.Read More