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Home » Topics » Breakfast Products » Cereal

Cereal
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Ferrero to snap up WK Kellogg Co.

Ferrero to snap up WK Kellogg Co.

The cerealmaker will remain in Battle Creek, MI after the transaction closes.
SF&WB Staff
July 10, 2025

The acquisition supports the company's portfolio expansion and growth in North America by adding the cereal company's complementary brands.


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Nature's Path appoints chief customer officer

Nature's Path appoints chief customer officer

The new hire will lead the brand's U.S. growth strategy.
SF&WB Staff
July 8, 2025

With over 25 years of experience in the CPG industry, Laura Chamberlain will lead the company’s customer strategy across all U.S. channels.


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Cinnamon Toast Crunch introduces bacon-flavored cereal

Cinnamon Toast Crunch launches bacon-flavored cereal

This is the second time Hormel and the brand have partnered on a product.
SF&WB Staff
July 7, 2025

The breakfast duo is back with a new twist that merges cinnamon with savory bacon flavors in one bowl, available at Walmart.com.


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General Mills teams up with ‘Fantastic Four‘ on LTO boxes

General Mills teams up with Fantastic Four on LTO boxes

The lineup includes Cinnamon Toast Crunch, Lucky Charms, and more.
SF&WB Staff
June 2, 2025

The lineup of limited-edition cereal boxes brings classic icons and superheroes together with seven collectible, retro-futuristic designs.


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General Mills announces protein lineup

General Mills announces protein lineup

The new products include 7 to 9 g of protein per serving.
SF&WB Staff
May 21, 2025

General Mills has announced new protein snacks from its Cheerios and Cascadian Farm lines.


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Chex Mix introduces Oreo Cookies & Cream Muddy Buddies

Chex Mix introduces Oreo Cookies & Cream Muddy Buddies

The General Mills Convenience brand is adding to its cereal snack lineup.
SF&WB Staff
May 6, 2025

The new snack includes crispy corn Chex pieces coated with a topping of real Oreo cookie wafers.


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Cap'n Crunch launches Orange Creampop Crunch flavor

Cap'n Crunch launches Orange Creampop Crunch flavor

The cereal includes citrusy notes of orange creamsicle, per the brand.
SF&WB Staff
April 14, 2025

Available in two sizes—a 12.6-oz regular box and a 22.1-oz family-size box—Orange Creampop Crunch is rolling out across grocery retailers now.


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Grandy Organics on keeping it real with sustainable, natural granola

Grandy Organics on keeping it real with its granola

The company owner shares secrets of the planet-friendly brand’s staying power.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 7, 2025

The brand has endured for decades with an emphasis on premium ingredients, sustainable practices, and product innovation.


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Life Cereal debuts Mighty Life varieties

Life Cereal debuts Mighty Life varieties

The new breakfast flavors include functional benefits.
SF&WB Staff
April 7, 2025

 The new multigrain cereal is teaming up with first-aid brand Welly to help families live a "Mighty Life."


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General Mills launches new lineup of cereals

General Mills launches new lineup of cereals

All four of the new breakfast items will be available at select retailers in April.
SF&WB Staff
April 1, 2025

The new cereals include varieties from Cheerios, Nature Valley, and Cascadian Farm.


Read More
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