State of the Industry

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The frozen snacks and appetizers category has seen steady growth over the past few years thanks to the combined avenues of convenience and culinary diversity manufacturers are bringing to market. These products nicely accent the category, finding a home alongside longtime staples that likewise continue to see growth.

Crackers maintain far-reaching appeal. But while the category benefits from increased consumer interest in snacking, crackers have experienced intensified competition from other foods within salty snacks and beyond.

Potato chips are a staple snack and meal accompaniment, a natural pairing with burgers and hot dogs on the grill, or with a sandwich at lunch. And sales are on the rise.

Nearly everyone in the United States has a snack at least once a day, and the frequency of snacking is on the rise. Snacking, for an increasing percentage of the population, is a lifestyle, with multiple eating occasions replacing mealtimes.

No longer relegated to taco night, tortillas are playing a major role in Americans' meal plans, both at home and when dining out.

People have always had a love affair with sweet baked goods like pastries, doughnuts and muffins. Today, however, we want sweet treats that are delicious and sometimes even a bit more nutritious, but only slightly less indulgent.

Snack cakes have always been popular, partially due to the fact that they're so portable - pop one in your purse or in the car, and you've got an "on-the-go" snack. The category continues to grow, with different flavors and trends emerging each year.

The world of pizza is growing more diverse. The industry is more accommodating toward those with Celiac disease or who prefer to eat gluten-free, and mainstream consumers now have a variety of crusts to choose from, to boot.

Let them eat cake ... and pies, and cheesecake. Consumers are still seeking indulgent multi-sensory experiences and desserts deliver.