State of the Industry

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In an environment rife with uncertainty, industry professionals are readying themselves for what the future holds.

Shoppers are still reaching for cakes, pies, and other sweet temptations, though many categories saw a drop in sales.

The desire for distinctive offerings drives consumer choices in candy and confectionery.

Consumers crave budget-friendly treats.

Snacking is a constant, with BFY and other trends mixing things up.

Speakers set to present include experts from Circana, SNAC International, and ABA.

Category producers entice consumers with adventurous flavors and BFY benefits.

The pretzel category rose 6.4% in sales over the past year.

Extruded snacks are having a bright year, and producers expect the success to continue.

Challenges persist, but producers express optimism about the category’s future.