State of the Industry

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Buns and rolls will never not be valued in the U.S.—whether you’re a carnivore, flexitarian, or vegetarian, you’re inevitably going to be eating a hamburger or perhaps veggie burger this summer. 

Consumers have been looking to eat healthier, and producers are responding, offering multigrain, keto, and other options for loaf bread.

Bars remain big business—the portability, flavor variety, better-for-you options, and other attributes of the bakery category appeals to hungry commuters, on-the-go moms and their offspring, health-conscious snackers, and other consumer segments.

Consumers are still looking for indulgences, despite the fact that many products now have health halos. However, in our current era of “little treat culture,” the bakery snacks category—aka smaller servings of snack cakes and pies—continue to be popular.

Chocolate is a treat that will never go out of style—whether it’s a consumer purchasing it for their own consumption, or perhaps as a gift for friends or family, it is a well-loved dessert. 

It makes sense that mint sales are up (though modestly, when looking at units sold) as recovery from the effects of the pandemic marches on. 

Some candies don’t fit neatly into one column or another. That’s okay; the “other” candies like marshmallows, spreads, interactive novelty items, and such seem to be fitting into consumers’ candy budgets just fine. 

Candy has played a role in cultural traditions and celebrations for thousands of years and continues to be enjoyed by most people as an occasional treat.

Over the past year, the candy and confectionery industry had its ups and downs but mostly flourished.

When it comes to the gummies game, the field seemingly has more players than ever.