Cookies

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The cookies are in line with Ferrero's La Biscotteria concept, and are offered in a 136 g format with packaging developed specifically for travel retail.

A brand rep from the Ferrero brand talks about treating consumers to fun seasonal items and innovative tie-ins.

The range includes new and returning flavors of Cheerios, Betty Crocker Cookies, Pillsbury baked goods and Toaster Strudels, Annie's Grahams, and LÄRABAR.

The brand is relaunching its seasonal Pumpkin Spice Cookies ahead of fall, tapping into early consumer demand for autumn flavors.

The two popular brands combined their signature flavors with a new Oreo Reese's Cookie and Reese's Oreo Cup.

The sugar cookie base is filled with chocolate chips and caramel bits, and topped crushed Pringles Original crisps.

To celebrate the launch, the company is partnering with zoos across the country for a "Find the Stripes Zoo Scavenger Hunt."

We were able to touch base with reps from Mondelēz International and Hershey to chat more about the partnership.

The round also includes investor collective The Angel Group, along with participation from existing investors.

The chai-inspired cookie includes premium white chocolate and warm spices like nutmeg, clove, and cardamom.