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Home » Topics » Bakery Products » Cookies

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Crumbl introduces Martha Stewart desserts collab

Crumbl introduces Martha Stewart desserts collab

The baked goods, co-developed with the celeb, are available through November 8.
SF&WB Staff
November 4, 2025

Highlights include the Chocolate Tart Cookie, Coconut Layer Cake, Mile-High Lemon Pie, and Chocolate Chip Cookie Thin.


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doughlicious skillet

Doughlicious launches Cookie Dough Skillet

Whole Foods is bringing the UK brand's latest innovation to the U.S.
SF&WB Staff
October 30, 2025

Debuting with a chocolate chip-flavored, crumble-topped variety, the at-home dessert is now available in the freezer aisle at Whole Foods Market locations nationwide.


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tate's peppermint cookie bark

Tate's reintroduces peppermint cookie bark

The seasonal Dark Chocolate Peppermint Cookie Bark returns at retailers nationwide.
SF&WB Staff
October 22, 2025

First launched in 2023, Tate’s Bake Shop's limited-time Dark Chocolate Peppermint Cookie Bark returns for the holiday season. 


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chip city x bloom aple fritter cookie

Chip City, Bloom collab on Apple Fritter cookie

The LTO will be available on National Apple Day (Oct. 21) and again from Oct. 24–30.
SF&WB Staff
October 21, 2025

NYC-based Chip City Cookies is partnering with energy drink brand Bloom to launch a limited-time Crisp Apple Fritter Cookie at its more than 50 stores nationwide.


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rich's happy orchard

Rich's launches BFY baked goods

The reduced-sugar Happy Orchard portfolio is made with fruit and vegetable purees.
SF&WB Staff
October 15, 2025

Designed for limited-service restaurants, the fully baked, individually wrapped baked goods are made with fruit and vegetable purees and have 25% less sugar than their traditional counterparts.


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dirty dough expanded menu

Dirty Dough expands menu

Known for its cookies, the brand now offers bars, cinnamon rolls, and waffle bites.
SF&WB Staff
October 14, 2025

New items include bars, cinnamon rolls, and waffle bites. The brand’s core menu of layered cookies remains, with a weekly rotation of limited-time flavors.


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Boxes of Crackerology s'mores kits and tray of snacks

Crackerology seeks to elevate snacking with crafty kits

The producer offers sweet and savory boxes aimed at fun snack experiences.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 14, 2025

The fast-growing food brand originated when three friends brainstormed about making game-night snacking a more memorable experience.


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Keebler Wicked

Keebler launches Wicked-inspired LTOs

The new mint chocolate cookie and pie crust celebrate the upcoming movie release.
SF&WB Staff
October 10, 2025

Keebler is launching two limited-time products inspired by the upcoming film Wicked: For Good: Mint Fudge Stripes cookies and Chocolatey Mint Ready Crusts.


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Ra'Chard Dennis Alexandar Rosenthal

Insomnia Cookies announces leadership changes

The company has made new appointments to its operations team and its board.
SF&WB Staff
October 9, 2025

Ra’Chard Dennis has been named senior vice president, operations, and Alexander Rosenthal has joined the brand’s board of directors.


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Box of cookie mix next to chocolate chips cooling

Clean-label cookie cravings fuel My Better Batch’s growth

Since debuting in 2024, the baking mix brand’s expansion has kept the founder busy.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 7, 2025

The baking mix producer, which debuted in April 2024, has expanded its reach, thanks to consumer interests in BFY treats and easy-to-make cookies.


Read More
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