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Home » Topics » Trends

Trends
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pepperidge farms swirl

State of the Industry 2025: Bread buys focus on quality

Shoppers and bread producers alike face challenges but the category keeps plugging along.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 26, 2025

Sales of bread products have been relatively flat, but consumers continue reaching for BFY and restaurant-like options.


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Madeleines, palmiers, and other baked goods on a table

State of the Industry 2025: Sweet goods producers remain optimistic

In the face of ups and downs, players in the category have reasons to look on the bright side.
Alex Zavistovich
June 25, 2025

Consumers are searching for better-for-you, healthy breakfast ideas.


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Paris-Baguette Pistachio Strawberry

State of the Industry 2025: Bittersweet results hit desserts

While the past year brought declines in several subcategories, bright spots still appeared.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 20, 2025

Shoppers are still reaching for cakes, pies, and other sweet temptations, though many categories saw a drop in sales.


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Sweets & Snacks Expo embraces everyday creativity

Sweets & Snacks Expo embraces everyday creativity

The 2025 National Confectioners Association event showcased innovation and range.
doug peckenpaugh
Douglas J. Peckenpaugh
May 28, 2025

Home bakers and snack makers have one thing in common: they often display ingenuity in doing delicious things with simple ingredients.


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When consumers hunger for bars, protein packs a punch: Glanbia Nutritionals

For bar-hungry consumers, protein packs a punch: Glanbia

A leader from the food solutions provider offers insights into trends impacting the category.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 27, 2025

With Americans continuing to reach for bars whenever they feel peckish, high-protein products rank high on their shopping lists.


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BFY breads take center stage at online event

BFY breads take center stage at online event

Bread expert Richard Charpentier shared tips and consumer desires in the webinar.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 27, 2025

The webinar Tasty Trends in BFY Breads focused on key consumer interests, in-demand ingredients, and other factors of the category.


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purple donut generic

Dawn Foods unveils global bakery trends at IBA

The research-backed insights reveal four trends shaping the future of bakery.
SF&WB Staff
May 21, 2025

The trends offer a data-driven look at where the sweet bakery industry is headed and how bakers can stay ahead of shifting consumer expectations.


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Consumers seek flavor adventure, BFY benefits from extruded snacks: Clextral

Snackers seek puffed treats with BFY benefits, novel flavors: Clextral

An expert from the company shares top trends and challenges impacting the category.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 21, 2025

Among the traits Americans seek in their puffed snacks are sustainability, pleasing textures, global tastes, and nutritious bases.


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Dr. Praeger's Pizza Stars

Creativity and collaboration can help incorporate appealing grains

BFY benefits make alternative grains attractive, but finding the right product can take some work and creativity.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 16, 2025

Ancient and specialty grains are more popular than ever, but suppliers suggest producers work with partners to find the right solution.


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popchips

Consumers search for better-for-you puffed and extruded snacks

An increased emphasis on health is fueling the rise of BFY puffed and extruded snack choices.
Lis Parker
Liz Parker Kuhn
May 9, 2025

Although the puffed and extruded snacks category suffered a slight loss in sales last year, it’s not going anywhere anytime soon: Cheetos, BFY snacks, and other varieties are ubiquitous in American pantries.


Read More
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Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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