Better-For-You

RSS

The report found that consumers are actively engaging with nutrition information and prefer identifications that provide a balanced view of food products.

Each bar layers crunchy nuts, creamy nut butters, and pumpkin seeds, is dipped diagonally in either chocolate or caramel, and then sprinkled with flaky sea salt.

After more than a decade of offering better-for-you bars, the brand has its sights set on innovating outside of the format.

The move marks a pivotal step in the snack brand's U.S. expansion strategy, it notes, shifting from an import-based model to stateside production to meet accelerating consumer and retailer demand.

The brand is responding to growing demand for high-protein snacking options made with recognizable ingredients, particularly among younger consumers.

The annual contest spotlights emerging, purpose-driven CPG brands, with finalists competing for a $65,000 prize package in cash and services.

The Innova Market Insights study highlights the snack and bakery ingredient's ability to deliver on consumer demands for protein, gut health, and clean-label indulgence.  

With people looking for high-fiber foods, clean labels, and other must-haves, grains can deliver on several counts.

True to the bakery brand's standards, the treat is grain-free, gluten-free, dairy-free, refined sugar-free, soy-free, seed oil-free, and preservative-free.