Better-For-You

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The store will feature a unique blend of candies, including specialty sweets exclusive to its NYC location.

Consumers want sweetness with low sugar, health benefits with indulgence, and other often conflicting things in their snacks and baked goods.

The company’s mission to provide healthful and indulgent products was inspired by the founder’s personal health journey.

The food brands changing hands to the business buyer include Garden Veggie Snacks, Terra, and Garden of Eatin.

The designation, issued by the Non-GMO Project, is designed to increase transparency in snacks, baked goods, and other CPG items.

As awareness of gluten sensitivity increases, so do expectations for baked goods among gluten-sensitive and celiac shoppers.

The baked good is naturally sweetened with organic coconut sugar for balanced sweetness, the brand says.

The program is designed to showcase the versatility and importance of the ingredient in baked goods, snacks, and other treats.

Chris Lansing has held senior leadership positions at Nature's Bakery, PepsiCo, Hershey's, and more.

The two varieties are crafted from a base of cottage cheese, Greek yogurt or ricotta, egg whites, and oats.