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Home » Topics » Trends » Better-For-You

Better-For-You
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Woman taking pizza out of oven

Retail pizza heats up at home

BFY formats are proving convenience and nutrition can share the same slice.
Bob Garrison
March 26, 2026

From restaurant-born frozen baked goods to protein-packed specialty crusts, brands are blending authenticity, texture, and bold mashups to win pizza night.


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Jambar introduces organic Minis

Jambar introduces organic Minis

The new size offers a smaller energy option for snackers.
SF&WB Staff
March 25, 2026

The 1-oz bars are sold in 6-count boxes and are available in all five of the brand’s signature flavors.


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Hippeas launches two chickpea puff varieties

Hippeas launches two chickpea puff varieties

The snacks deliver 4 g of protein and 3 g of fiber per serving.
SF&WB Staff
March 23, 2026

The brand is expanding its lineup with All Dressed Up and Jalapeño Cheddar Blaze flavors.


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TofuGo releases shelf-stable snack

TofuGo releases shelf-stable snack

The product's varieties include Soy BBQ and Spicy Chili.
SF&WB Staff
March 23, 2026

Each pack includes 12 g of plant-based protein and 0 g added sugar.


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Four pouches of Magic Spoon granola over multicolored background

Magic Spoon works to make BFY breakfasts, snacks fun

The producer started with high-protein cereals but has since expanded to other treats.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 20, 2026

While it began with cereals, the company has added other high-protein, low-sugar treats for consumers with better-for-you goals.


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Founders Row invests in Yough

Better-for-you pizza brand Yough snags investment

The company's products use crusts made from Greek yogurt.
SF&WB Staff
March 19, 2026

The launch places the company in just under 2,000 Target stores nationwide, marking a significant retail debut for a new frozen pizza brand.


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Pouch of Nature's Garden fruit snacks on decorated orange table

Nature’s Garden aims to stand out in the fruit snack field

Known for brands like Yoggies, the company sets its sights on healthy indulgence.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 18, 2026

With consumers craving better-for-you bites with clean labels and functional benefits, the company says it’s on top of the trends.


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Three piles and dishes of different types of cookies on a white background

Flavor, function, and other factors fuel fat and oil selection

With sometimes conflicting consumer desires at play, producers have their work cut out for them.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 18, 2026

The right ingredients for a particular application do more than just make a snack or bakery treat taste good, according to experts.


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Pouch of Bunnie Cakes cupcake batter with pink background

Bunnie Cakes keeps it cool with ready-to-bake treats

The better-for-you brand offers refrigerated cake batter and icing with minimal ingredients.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 17, 2026

The company enables BFY-minded, sweet-toothed consumers to whip up clean-label treats with minimal effort.


Read More
Hockey Player

Consumers take protein intake to the next level

Interest in increasing the amount of the nutrient consumed each day has producers delivering boosted bites.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 17, 2026

Bakery and snack producers are looking to give consumers what they want—namely, protein-packed products.


Read More
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