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Home » Topics » Trends » Better-For-You

Better-For-You
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Baking sheet with chocolate glazed doughnuts

Doughnuts balance BFY benefits, indulgence: Mane

A leader from the flavor company offers insights into factors driving the category.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 5, 2026

According to the ingredients expert, producers are having fun with creative takes on traditional flavors, global influences, and other concepts.


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Blue pouch of Oreo Zero Sugar cookies

Oreo zeroes in on no-sugar cookie innovation

The Mondelēz International treat's zero-sugar version hits shelves this month.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 5, 2026

An expert from the 114-year-old brand shares insights into the creation of Oreo Zero Sugar, launching in original and Double Stuf versions.


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Catalina Snacks debuts new Protein Cereal flavors

Catalina Snacks adds to Protein Cereal lineup

The breakfast products will be sold at Walmart, Target, Amazon, and more.
SF&WB Staff
January 5, 2026

Strawberry Strudel and Apple Turnover are designed to deliver flavors of fresh-from-the-bakery pastries, the company says.


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Garden Veggie Snacks rolls out two innovations at Walmart

Garden Veggie Snacks rolls out two innovations at Walmart

The Straws and Puffs are also debuting new packaging.
SF&WB Staff
December 19, 2025

The better-for-you snacks are now made with avocado oil, include a new fourth Veggie Straw made with sweet potato.


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Potato chips in blue bowl on red and white tablecloth

When reducing sodium, ‘taste is non-negotiable’: Ajinomoto

A chef from the food solutions firm offers advice on slashing salt without losing flavor.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 12, 2025

With health leaders around the world warning that sodium levels in snacks and other foods are too high, producers are faced with some challenging decisions.


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Oreo debuts zero sugar cookies

Oreo debuts zero-sugar cookies

The launch marks the brand's first foray into the sugar-free segment.
SF&WB Staff
December 9, 2025

The snack is sweetened with maltitol, polydextrose, sucralose, and ace-k, and is aspartame-free.


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Snax-Sational Brands debuts Chiquita Plantain Chips

Snax-Sational Brands debuts Chiquita Plantain Chips

Each snack is made with only 3-4 recognizable ingredients.
SF&WB Staff
December 5, 2025

The chips will be available in five flavors: Chile Limón, Garlic, Scoops with Sea Salt, Original, and Sweet.


Read More
Two pouches of Wild Fox Foods fruity trail mixes

Wild Fox Foods aims to deliver clean, craveable snacks

The recently launched company offers roasted nuts, trail mixes, and protein bars.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 3, 2025
Doich snacking dough peppermint

Doich debuts Peppermint Baddie LTO flavor

The snack will retail for $7.99 on the brand's website.
SF&WB Staff
December 3, 2025

The snacking dough is a plant-based, gluten-free twist on a holiday classic.


Read More
Woman in kitchen handing Perfect Bar to little girl

Perfect Bar outlines a fresh approach to BFY snacking

Known for its refrigerated bars, the brand has its sights set on innovation and growth.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 1, 2025

An expert from the better-for-you bar maker shares its origin story, recipe for growth, and plans for the future.


Read More
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