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Home » Topics » Trends » Better-For-You

Better-For-You
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GoNanas, Little Bites aim to reinvent a childhood classic

GoNanas, Little Bites announce LTO collab

The new Blueberry Muffin Banana Bread Mix is available at Target.
SF&WB Staff
February 22, 2026

Unlike traditional packaged mini muffins, the product invites consumers to bake the mix at home.


Read More
Bitchin' Sauce dips into the tortilla chips aisle

Bitchin' Sauce dips into the tortilla chips aisle

The product is developed to not crumble or break, the brand says.
SF&WB Staff
February 20, 2026

The new snack has only three ingredients: white corn, expeller-pressed almond oil, and sea salt. 


Read More
Anaheim Convention Center with Expo West banners

Expo West 2026 to showcase natural snack and bakery selections

While Natural Products Expo West covers all industries, food is a key innovation category.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 20, 2026

Scheduled March 4‒6 in Anaheim, the event highlights key product innovations for consumers interested in their health, as well as the state of the planet.


Read More
Colorful table covered with Cactus Crunch bags and different vegetables

Cactus Crunch eliminate snacks desert for BFY eaters

The tortilla chips, made with prickly pear cacti, are gluten-free and non-GMO.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 16, 2026

The founder of the better-for-you chip brand reveals how her personal experience led to the creation of the growing snack brand.


Read More
Green cartons of Caulipower frozen pizzas

Caulipower rolls out single-serve pizzas

The brand is launching the gluten-free frozen baked goods initially at Hy-Vee stores.
SF&WB Staff
February 9, 2026

In addition to the new bakery products, the company is introducing two single-serving meals, also containing no gluten.  


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Singing Pastures launches bone broth, collagen snack

Singing Pastures launches bone broth, collagen snack

The brand's meat sticks multipack will debut at Northeast Costco stores.
SF&WB Staff
February 5, 2026

The Costco rollout builds on the brand’s national product launch in December, introducing a new generation of clean-label meat sticks created for protein-forward lifestyles. 


Read More
Pallet full of colorful fruit snacks boxes

Blue Stripes morphs cacao waste into a superfood snack

The founder discusses the company's mission to turn discarded material into BFY bites
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 4, 2026
The company reports it has upcycled 2 million lbs of cacao fruit (normally discarded in chocolate production) as of this January.
Read More
Hain Celestial expands BFY snacks to Dollar General

Hain Celestial to offload North American snacks business

The BFY-focused company is selling to Canadian-owned Snackruptors for $115M.
SF&WB Staff
February 2, 2026

The deal will cause brands like Garden Veggie Snacks, Terra chips, and Garden of Eatin’ to change hands, so Hain can focus on growing other markets.


Read More
Four small bottles of different colors of maple syrup

Natural sweeteners elevate snack and bakery formulations

Producers have numerous alternatives at their disposal when looking to avoid sugar.
David Feder
February 2, 2026

While consumers continue craving sweet treats, an increasing number are souring on sugar, artificial sweeteners, and other ingredients.


Read More
Woman shown from the neck down holding grocery handbasket

Non-UPF Verified program aims at ultraprocessed foods

The initiative from the Non-GMO Project is aimed at helping pinpoint ‘cleaner’ options.
SF&WB Staff
January 27, 2026

The program's intention is to provide consumers with more useful information about the ingredients and processing of baked goods, snacks, and other foods.


Read More
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Products

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Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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